Euro RSCG unveils Abbey National ads
04 Oct 2002
to become the leading retailer of financial services in the UK and offer great value." ...
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Delaney Lund Knox Warren out as esure takes ads in-house
04 Oct 2002 | by MARK SWENEY
Delaney Lund Knox Warren Partners, which also handles the accounts for Bank of Scotland retail and Halifax retail, has worked with esure for the past 18 months. Esure, which was launched by Peter Wood, who founded Direct Line insurance, is in the process of producing a television campaign featuring ...
CLOSE-UP: LIVE ISSUE/CELEBRITY ENDORSEMENT - Guarding against celebrity brand embarrassment. Agencies can avoid pitfalls of using a 'face' to front an ad, Camilla Palmer writes
23 Aug 2002 | by CAMILLA PALMER
again, the retailer said in guarded tones. Kaye isn't the first celebrity to embarrass a client ...
PRIVATE VIEW: Mark Wnek, the creative director at Euro RSCG Wnek Gosper
09 Aug 2002
campaign immediately after the Depaul Trust. In comparison, any jolly retail campaign would lose a little ... -working retail campaign which taps into the way women feel about Boots Agency: J. Walter Thompson Writer: Andrew ...
AAR reveals continued fall in creative reviews
02 Aug 2002 | by MATTHEW COWEN
will almost certainly change the new-business market for the foreseeable future. Retail proved the most ...
Saatchis scoops APACS credit trial
19 Jul 2002 | by CAMILLA PALMER
. The £1.1 billion scheme will mean banks and retailers will have to replace their back-office systems ...
Saatchis scoops APACS credit trial
18 Jul 2002 | by Camilla Palmer,
in the sector, which now tops £411m each year. The £1.1bn scheme will mean banks and retailers will have ...
OPINION: Cowen on ... Barclays
07 Jun 2002 | by MATTHEW COWEN
supposed expertise in these grown-up areas to impress upon retail customers that it knows what's best ...
IPA says watchdog is naive over proposal to alter finance ads
31 May 2002 | by JOHN TYLEE
for beefing up the rules that govern the retail financial services sector, which spent £1.4 billion ...
IPA says watchdog is naive over proposal to alter finance ads
31 May 2002 | by JOHN TYLEE
for beefing up the rules that govern the retail financial services sector, which spent £1.4 billion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
