MEDIA FORUM: Will consolidation strengthen commercial radio?
22 Nov 2002 | by ALASDAIR REID
, on the retail side, it is a very hard medium to walk away from. The mix of local, regional and national coverage ...
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Hutchison in search for agency to roll out Sen in UK
28 Nov 2002 | by Mark Sweney,
, is to seek a creative agency to back the international roll-out of its Chinese-themed wellbeing retail chain
Cancer Research reviews its £5m account
25 Oct 2002 | by JENNY WATTS
Cancer Research UK, which now has more than 680 retail outlets. AMV, which was the incumbent ...
RKCR/Y&R's Energy Saving Trust posters star thieving appliances
25 Oct 2002 | by MARK SWENEY
major retail outlets including Argos, Dixons and Currys. The outdoor campaign is also being supported ...
Save the Children calls direct marketing review
07 Oct 2002 | by Staff,
direct marketing manager, refused to comment. It is also working on a revamp of its retail brand image ...
Save the Children calls review of direct marketing arrangements
04 Oct 2002
direct marketing manager, refused to comment. It is also working on a revamp of its retail brand image. ...
PRIVATE VIEW: Mark Wnek, the creative director at Euro RSCG Wnek Gosper
09 Aug 2002
campaign immediately after the Depaul Trust. In comparison, any jolly retail campaign would lose a little ... -working retail campaign which taps into the way women feel about Boots Agency: J. Walter Thompson Writer: Andrew ...
AAR reveals continued fall in creative reviews
02 Aug 2002 | by MATTHEW COWEN
will almost certainly change the new-business market for the foreseeable future. Retail proved the most ...
REGIONAL MEDIA: LOVE IN A COLD CLIMATE - The downturn in advertising has seen a steely resilience on the part of many regional media owners. Alasdair Reid investigates what makes regional media the darling of big-name advertisers
19 Jul 2002 | by ALASDAIR REID
in particular. And yes, I think it's right - the further you get from London, the better it is. Retail ... to get it. That's why we've seen so much retail activity, for instance. But she does give credit ... on year) Retail 29.4 2.7 Household equipment ...
REGIONAL MEDIA: ACTING LOCAL - Certain clients are upping the ante when it comes to their investment in regional media. Meg Carter reveals what regional offers compared with national campaigns
19 Jul 2002 | by MEG CARTER
and media is important for B Q. Over the past 18 months the retailer has evolved a national creative theme ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
