Luxury Skoda debuts in Fallon TV campaign
13 Dec 2002 | by JENNY WATTS
. It will retail between £14,200 and £24,500 and is aimed at company car drivers. The campaign updates the "It ...
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Naked and Karmarama to reintroduce NFL to viewers
13 Dec 2002 | by MARK SWENEY
. The campaign used a Japanese theme for a Selfridges retail promotion that included Japanese-style jingles ...
CAMPAIGN MEDIA AWARDS: The News Group Newspapers Award - Best Retail and Home Shopping Campaign
29 Nov 2002
Starcom Motive wanted to establish McDonald's breakfast as part of the regular breakfast routine to raise awareness and sales of the fast food chain's breakfast menu.
BBH triumphs in £15m KFC creative shoot-out
29 Nov 2002 | by GLEN MUTEL
's managing director, said: "KFC is one of the most successful food retail brands in this market and the work ... and it wants great work and we've never had a food retailer as a client before so this is an exciting ...
Agencies in talks to win Gamer.tv global advertising account
29 Nov 2002 | by JENNY WATTS
and possibly games companies and retailers. ...
C4 debuts interactive service with Celebrity Big Brother
25 Nov 2002 | by Jeremy Lee,
Four Active launches on digital satellite following an agreement with BSkyB and can be accessed through the red interactive button. The service provides information and features on current and upcoming programmes as well as retail services. While in the Four Active service, viewers can continue to watch ...
Soul focuses on serenity in new commercial for Uniqlo
22 Nov 2002 | by GLEN MUTEL
The low-cost clothes retailer Uniqlo is looking to differentiate itself from the "in...The ad focuses on Uniqlo's Warm-Lite jacket and shows an ice-yachtsman practising her sport on a frozen lake. The Soul partner, Seamus O'Farrell, said: "Most retailers shout and scream at customers and, in Gap's case, sing and dance. We wanted to do the opposite and use a serene ambient soundtrack ...
TBWA London creates PS2's Christmas spot
22 Nov 2002 | by MARK SWENEY
The Getaway as the games console market gears up for battle over the key Christmas retail period.
MEDIA FORUM: Will consolidation strengthen commercial radio?
22 Nov 2002 | by ALASDAIR REID
, on the retail side, it is a very hard medium to walk away from. The mix of local, regional and national coverage ...
CHI in Christmas ad for Carphone
15 Nov 2002 | by JEREMY LEE
the retailer's positioning as a long-term service partner for mobile phone users....Europe, where the brand is called the Phone House. It is the biggest mobile phone retailer in the region. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
