Opodo expands brand via Leagas Delaney ad
13 Sep 2002 | by CAMILLA PALMER
", "Your retail therapy" and "Your choice of airlines". The radio spots will run on Capital FM and Magic ...
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The Sunday Times set to launch travel title
01 Nov 2002 | by JENNY WATTS
The magazine will be aimed at ABC1 consumers planning holidays and short breaks, and is an extension of The Sunday Times' weekly Travel section. It will carry 180 pages with a retail price of £2.95 and will be published six times a year. The magazine, published by River Publishing, is set to go on sale nationwide ...
AAR reveals continued fall in creative reviews
02 Aug 2002 | by MATTHEW COWEN
will almost certainly change the new-business market for the foreseeable future. Retail proved the most ...
Saatchi's Grand Prix win a close-run thing
19 Jun 2002 | by Francesca Newland,
for its Multiple Sclerosis campaign and its work for the sex shop Coco de Mer, which won in the retail ...
WORLDWIDE ADVERTISING: Shrink to fit - It's been a tough year for ad agencies the world over, with more work, fewer staff and less money. Lisa Campbell talks to creative directors around the world and singles out the creative gems that have still managed to emerge
17 May 2002 | by LISA CAMPBELL
consolation is that things can only get better. THE CREAM OF RETAIL, FMCG AND CLOTHING ADVERTISING FROM AROUND ...
OUTDOOR/AMBIENT: THE SPIRIT OF ADVENTURE - Icebergs, animated posters and XTP are recent innovations in outdoor media. Alasdair Reid notes development from paper and paste to today's technology
10 May 2002 | by ALASDAIR REID
-sensitive revenues - retailers, for instance. But don't get too carried away, Pugh advises. Just because we can do ...
DIRECT MARKETING: TRICK OR TREAT - Ian Darby asks the creative directors in DM to speak up about their dream accounts, and the brands that would make them break out in a cold sweat
15 Mar 2002 | by IAN DARBY
the responsibility to make any account work. Kershaw says: Difficult brands? Charities. Tricky sectors? Retail ...
WCRS wins £10m air miles launch account
08 Mar 2002 | by JENNY WATTS
scheme backed by a consortium of retail partners including Sainsbury's....as the first retail partner with the scheme in January. The supermarket giant recently ended its 12-year contract with Air Miles, which will now work with the rival supermarket chain Tesco. Retail brands ... the companies the project is still hoping to attract. Dedicated retail outlets for the initiative are planned ...
PR - EMERGENCY SERVICES: Meg Carter looks at how PR can come to the rescue and help resuscitate campaigns that have gone wrong
08 Mar 2002 | by MEG CARTER
of characters played by Nicholas Lyndhurst has been a problem for the retailer. Aside from a creative idea now ...
HOTLINE: Walsh Trott Chick Smith awarded account
22 Feb 2002
Walsh Trott Chick Smith has been awarded the 2 million account for Holiday Hypermarket, the retail travel chain acquired two years ago by the WTCS client First Choice. Holiday Hypermarket's account was previously handled by the Midlands-based agency Big Fish. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
