major new campaign for the mobile phone retailer.
Creating a media strategy to support a retail promotion is usually a solid, even dull, task. But when you're armed with footage of a female contortionist and of a man hammering a kebab skewer through his tongue into a shop counter, then you might be expected to bring things alive in some style ...
"Doing the right thing," British Gas crowed, begging to be forgiven for past sins and allowed to rebirth as your domestic goddess. Let's put all those years of monopolistic arrogance behind us, let's move on from those pesky Energywatch censures (inaccurate billing, increasing retail prices, a 200 ...
: "There have been recession-proof sectors and retail and luxury goods advertising are two of them. Fashion ...
: "The campaign demonstrates our key strength as a retailer - that is our ability to cater for all of our ... ago by Wal-Mart, the world's largest retailer, Asda has waged a massive price war that has shaken up ...
, said: "We are committed to enhancing the way we communicate with consumers and retailers and the 'love ...
the retailer JC Penny and Dell. While those two accounts have been lost, Redwood now produces titles ... titles, for clients including the retailers Williams Sonoma and Ikea, that were also available ... in particular, retailers send out vast quantities of catalogues. This is also the challenge for the British ...
account as a prelude to a name change by the retail chain....Time's background in direct selling for its difficulty in getting to grips with retailing. At the same ...
accountable media, such as direct marketing. FMCG manufacturers and retailers have made the largest cuts ...
adspend is now in line with major advertisers such as the furniture retailer MFI and NatWest. GLA ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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