CAMPAIGN MEDIA AWARDS 2003: Best Fashion, Beauty and Healthcare Campaign
28 Nov 2003
from retailers suggests a 2O to 25 per cent uplift in sales. ...
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Harrods shuns Leagas Delaney for Euro and O&M
11 Dec 2003 | by Rachel Gardner,
and radio campaign for the luxury retailer in time for the January sales. Its new creative approach ...
INTERNATIONAL BUSINESS MEDIA: NO EXPENSE SPARED
31 Oct 2003 | by Anna Griffiths
: "There have been recession-proof sectors and retail and luxury goods advertising are two of them. Fashion ...
MEDIA: STRATEGY OF THE WEEK - NEW LOOK. New Look opens its London flagship with an integrated strategy
22 Aug 2003 | by Rachel Gardner
advertising. Retailers seem to take the view that a dull press ad in the local paper will do the job....However, the fashion retailer New Look hopes to put the fun back into fashion with a multimedia ad campaign to coincide with the launch of its new flagship London store. The 20,000 square-foot outlet ... stores across the UK, is the second- biggest fashion retailer behind Marks Spencer. Future Systems ...
Lowe creates TV debut for Cherokee at Tesco
22 Aug 2003 | by Rachel Gardner
more serious competition for high-street retailers such as Gap and Next and claim a larger share ... , said: "Cherokee makes a great range of clothes and we retail them at amazingly low prices. These ads ...
OPINION: Newland on ... French Connection
22 Aug 2003 | by Francesca Newland, francesca.newland@haynet.com
in the retail sector, boasting impressive results every six months and never, ever forgetting to credit ...
M&B reveals first work for New Look
15 Aug 2003
Michaelides Bednash has produced its first work for the fashion retailer New Look since winning...for the brand, which has built its reputation as an accessible discount retailer but is trying to build a more fashionable image. With 500 stores, New Look is the UK's second-biggest women's fashion retailer behind ...
CLOSE-UP: LIVE ISSUE - FCUK. Upsetting the ASA is a vital element of its ad strategy, as Rachel Gardner reports
15 Aug 2003 | by Rachel Gardner
to the fashion retailer that has established a successful campaign at the expense of regularly falling foul ...
Rocket wins Replay-owner Fashion Box's media account
11 Aug 2003 | by Jeremy Lee,
distribution across all of the independent retailers. Terry Bates, commercial director of Fashion Box, made ...
M&C Saatchi loses £30m Matalan integrated brief
18 Jul 2003 | by Staff,
LONDON - The discount clothing retail company Matalan is taking its £30m marketing budget in
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
