Naked Inside takes place on Carphone Warehouse's roster
07 Nov 2003 | by Glen Mutel
planning for Carphone Warehouse's retail outlets.
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CHINA: THE ORIENT EXPRESS
28 Nov 2003 | by Liz Shackleton
. Among the worst hit were retail and services, which account for about 11 per cent of the total market ...
Phones 4 U starts price war
31 Oct 2003 | by John Tylee
major new campaign for the mobile phone retailer.
MEDIA: STRATEGY OF THE WEEK - Virgin Mobile shows its customers behaving badly
31 Oct 2003 | by Ian Darby
Creating a media strategy to support a retail promotion is usually a solid, even dull, task. But when you're armed with footage of a female contortionist and of a man hammering a kebab skewer through his tongue into a shop counter, then you might be expected to bring things alive in some style ...
Computer World gives Cheetham Bell ad role
24 Oct 2003 | by John Tylee
account as a prelude to a name change by the retail chain....Time's background in direct selling for its difficulty in getting to grips with retailing. At the same ...
2003 AWARDS JURY AND SHORTLISTERS: Foreword - Big brands and beautiful planning
26 Sep 2003 | by Marie-Louise Neill, Chair, APG and Christine Asbury, Vice-chair, APG
was that they already believed Heal's lasted longer than its competitors. Unlike the retail-park and high ... brilliant retail case study. The orthodoxy in retail is that you create a brand campaign and a separate ... -street retailers from Top Shop to Selfridges, who had belatedly discovered the power of the "retro chic" that Oxfam ...
Agencies invited to pitch for Computer World creative brief
12 Sep 2003
The Computer World retail chain has put its 11.2 million creative account up for review little...that is confused and the difficulty of getting to grips with retail because of its background in direct selling ...
MEDIA: SPOTLIGHT ON THE MONTH - The Sunday Times banks on CD-Rom to attract under-35s
29 Aug 2003 | by Ian Darby
with direct sales. But if a music retailer, for example, is interested in getting involved, it may be able to advertise around reviews and music video clips but would risk sales being driven to another music retailer ...
FIELD MARKETING: THE ENTERTAINERS
11 Jul 2003 | by Rob McLuhan
of the brand and increase footfall in flagship retail stores in Birmingham and London. As always, the name ... footfall in flagship retail stores in London and Birmingham ...
Telecoms giant 3 plans £30m pitch
27 Jun 2003 | by Mark Sweney
achieved sales of just 25,000 phones in its first three months of retail operation. The price of more than ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
