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Mother consortium victorious in £90m Boots realignment

account for Boots' UK retail operation.

OPINION: BEALE ON ... BRITISH GAS

"Doing the right thing," British Gas crowed, begging to be forgiven for past sins and allowed to rebirth as your domestic goddess. Let's put all those years of monopolistic arrogance behind us, let's move on from those pesky Energywatch censures (inaccurate billing, increasing retail prices, a 200 ...

Computer World gives Cheetham Bell ad role

account as a prelude to a name change by the retail chain....Time's background in direct selling for its difficulty in getting to grips with retailing. At the same ...

Agencies invited to pitch for Computer World creative brief

The Computer World retail chain has put its 11.2 million creative account up for review little...that is confused and the difficulty of getting to grips with retail because of its background in direct selling ...

MEDIA: SPOTLIGHT ON THE MONTH - The Sunday Times banks on CD-Rom to attract under-35s

with direct sales. But if a music retailer, for example, is interested in getting involved, it may be able to advertise around reviews and music video clips but would risk sales being driven to another music retailer ...

CLOSE-UP: NEWSMAKER - NICK SMITH. Can British Gas escape its cumbersome image?

and increasing retail prices. Smith is aware of the image problems his company has. "We are looking to remove ...

Microsoft moves Xbox business into McCann

and Farid. Microsoft launched the Xbox in March 2002, retailing at 299. There then followed a string ...

MediaCom North retains £1m United Utilities account

. United Utilities does not own any retail business but has undertaken corporate branding campaigns ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.