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HOTLINE: Agencies to pitch for Eurotunnel retail areas

26 Sep 2003

Agencies are being lined up to pitch for the task of driving more customers into the retail areas

2003 AWARDS JURY AND SHORTLISTERS: Foreword - Big brands and beautiful planning

26 Sep 2003 | by Marie-Louise Neill, Chair, APG and Christine Asbury, Vice-chair, APG

was that they already believed Heal's lasted longer than its competitors. Unlike the retail-park and high ... brilliant retail case study. The orthodoxy in retail is that you create a brand campaign and a separate ... -street retailers from Top Shop to Selfridges, who had belatedly discovered the power of the "retro chic" that Oxfam ...

MPG loses Expedia media planning and buying after review

15 Aug 2003 | by Jeremy Lee

Expedia, the online travel retailer, is reviewing its 3 million offline media planning and buying

Expedia reviews £3m account out of Media Planning

12 Aug 2003 | by Jeremy Lee,

LONDON - Expedia, the online travel retailer, is reviewing its £3m offline media planning

FIELD MARKETING: THE ENTERTAINERS

11 Jul 2003 | by Rob McLuhan

of the brand and increase footfall in flagship retail stores in Birmingham and London. As always, the name ... footfall in flagship retail stores in London and Birmingham ...

Expedia hires Naked Communications for brand building

20 Jun 2003 | by Staff,

LONDON - Expedia, the online travel retailer, has appointed Naked Communications to work on its

Expedia hires Naked Communications for brand-building brief

20 Jun 2003

Expedia, the online travel retailer, has appointed Naked Communications to work on its

Sars to put brakes on Asian ad investments

02 May 2003 | by Lucy Aitken

-hit sectors are travel and tourism, retail and entertainment. Mark Patterson, the chief executive ...

BDDH features birds in first campaign for bmi

28 Mar 2003 | by Anne-Marie Crawford

a retail proposition, where low price has become a generic. Our campaign aims to differentiate bmi ...

NSPCC commercial wins double gold at BTAA 2003

13 Mar 2003 | by Lucy Aitken,

Airlines, and Leo Burnett won a gold in the retail category for "being six". If you have an opinion ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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