The World: Advertisers prepare for 'small print' EU directive
08 Dec 2006
," an industry lobbyist warns. "The potential effect on the continent's retail advertisers hardly bears thinking ...
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BT challenges Sky with broadband TV
08 Dec 2006 | by Darren Davidson
, the chief executive of BT Retail, said BT Vision would be profitable in three to four years ... and retail and gambling services. BT Vision is also venturing into the area of user-generated content ...
Media: Double Standards - Working in media futures isn't just about stats
08 Dec 2006
and conventional retail. I used to wonder if it could become the largest single destination for media investment ...
Media: Things we like
08 Dec 2006
Desperate retailers keen to get the punters in ahead of Christmas are sending out a glut of coupons via e-mail. The "40 per cent off" one at Threshers has received massive publicity because it's gone to more people than the retailer intended, but we've also received some offers from Gap ...
The World: US digital shops fight to be the ideas generators
01 Dec 2006 | by Caitlin Fitzsimmons
's Arc Worldwide handles digital media, retail promotions, events and direct marketing and reports ...
Sky moves to boost direct agency roster
30 Nov 2006 | by by Claire Billings
The broadcaster has approached a number of agencies with a brief to handle its customer acquisition, retention and retail account. News of the pitch comes in the same week that WCRS was handed the £75m advertising account in a final shoot-out against Grey. Sky already works with Finex, which ...
Media: All about ... Classified advertising
17 Nov 2006 | by James Curtis
of businesses, including the overseas property site Villarenters.com and Data Media and Retail, the UK's leading ...
Hotline: Starcom wins doorone.co.uk account
17 Nov 2006
.co.uk following a competitive pitch. The online retailer is set to launch a £2 million campaign.
Emerging Markets: What media 2.0 can offer advertisers
27 Oct 2006
- or 30-second commercials alongside the price. As well as being a huge boon for retailers ...
Media: Play.com appoints Target Media
20 Oct 2006
Play.com, the online retailer, has appointed Target Media to handle its media planning and buying
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
