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Sky moves to boost direct agency roster

The broadcaster has approached a number of agencies with a brief to handle its customer acquisition, retention and retail account. News of the pitch comes in the same week that WCRS was handed the £75 million advertising account in a final shoot-out against Grey. Sky already works with Finex ...

Sky moves to boost direct agency roster

The broadcaster has approached a number of agencies with a brief to handle its customer acquisition, retention and retail account. News of the pitch comes in the same week that WCRS was handed the £75m advertising account in a final shoot-out against Grey. Sky already works with Finex, which ...

The Direct Approach: The real world

, the web or retail. Nike and iPod is an example. Participation: look to create involving experiences ... and sponsorship, retail marketing, content creation and PR. Maybe then consumers will start to give a damn about ...

The Direct Approach: Has marketing moved on?

. In the entertainment business, for example, the internet has become retail store, theatre and broadcaster at a fraction ...

Waitrose awards direct marketing account to Kitcatt Nohr

Kitcatt Nohr triumphed in a contest against Archibald Ingall Stretton and Partners Andrews Aldridge in a process conducted by The Haystack Group. The pitch was called by Christian Cull, the Waitrose marketing director, and follows a number of changes to the retailer's agency arrangements ...

B&Q seeks direct marketing agency

The DIY retailer B&Q is looking for a direct marketing agency to handle the launch of a range...The retailer is thought to have selected Clark McKay & Walpole and RMG Connect to pitch ... partnership between the DIY retailer and HFC Bank, part of HSBC. CMW handles the direct marketing for HFC ... marketing campaign at the 2005 DMA Awards. Among its recent work for the retailer was a mailpack ...

Magazine ABCs Jan-June 2006: Customer magazines

dominated by the retail sector. However, this time around it came from other corners of the market. AA ... ." Although there were no new entries from the retail sector, their magazines still feature heavily ... period. Among other retail titles, Boots Health Beauty Redwood 1 ...

Magazine ABCs Jan-June 2006: TV listings titles

-on-period increase. A rise in the cover-price to 42p next month should create an extra £1.85 million in retail value ... , says. Radio Times again delivered the highest retail sales value at £48 million. However, the BBC ...

Magazine ABCs Jan-June 2006: Motoring magazines

to publish a 13th issue this year, which is good news for readers, advertisers and retailers ...

B&Q seeks agency for financial services launch

LONDON - The DIY retailer B&Q is looking for a direct marketing agency to handle the launch...The retailer is thought to have selected Clark McKay Walpole and RMG Connect to pitch ... partnership between the DIY retailer and HFC Bank, part of HSBC. CMW handles the direct marketing for HFC ... marketing campaign at the 2005 DMA Awards. Among its recent work for the retailer was a mailpack ...

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