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Diary: Call to keep it simple has failed to reach Wal-Mart

Take a recent Wal-Mart press release. If you filter through the overblown jargon, you might eventually realise that the retail giant is announcing Draft/FCB has scooped its £320 million US account ... relationship continues evolution to a world-class marketing communication group that allows the mass retailer ...

The Work: New Campaigns - The World

Clients: Christine Veber, associate vice-president, retail banking marketing online; Sara Rankin, manager, retail banking marketing, Canadian Tire Financial Services Brief: Launch new retail banking products ... to launch a range of retail banking products. This pilot campaign, by Canadian Tire Financial Services ...

Media: Double Standards - 'The art team called it the "Daniel Flower" issue'

, it is by no means immune to the pressures of the market. Luxury sectors in retail and design are growing and seeing ...

The seven steps to strategic success

its feet as an advertiser and its fortunes as a retailer when it decided to hero its food (reputation ... ). It's arguably the classic retail model rediscovered: Project "what's in the shops" as attractively ...

Hotline: Wieden & Kennedy appointed

Wieden & Kennedy London has been appointed by Music Trade, the retail music brand, to develop

Toys R Us picks Grey for Christmas push

Grey London has been handed a brief by Toys R Us to create the retailer's Christmas campaign, in a...putting its account up for review in March. Carlson Marketing continues to be the retailer's main UK ...

Media: UKTV sponsorship deal

UKTV has signed a sponsorship deal with the electrical retailer Currys. Christmas

Diary: Turkey of the week - Clemmow Hornby Inge's - Argos

to retailing. The bit where the man perches precariously on the chimney, made me wish he'd suffer the same fate

IPA Effectiveness Awards 2006: Silver Award - The Famous Grouse

than returned the investment, producing a retail sales value in excess of £513 million. SUMMARY ... their investment producing a retail sales value of £513 million in the UK. They also opened up the role for brand ...

Editorial: Wal-Mart account is a big test for Draft/FCB offering

. The retail leviathan has demanding requirements. It does not necessarily want to increase the 138 million ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.