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Marks Spencer as Advertiser of the Year? A few years ago the idea would have seemed fanciful if not downright preposterous. The retailer was never serious about it. So ubiquitous were the stores, that they simply advertised themselves, it was reasoned. As for the punters, well, they just kept the tills ...
LONDON - Gap, the US fashion retailer, has kicked off a review of its £30m pan-European media...to the $100m business in June. PHD was the previous incumbent. The retailer is battling to turn around its ...
: In an increasingly functional retail market, create an emotional bond by demonstrating how passionate HMV is about ...
Kitcatt Nohr triumphed in a contest against Archibald Ingall Stretton and Partners Andrews Aldridge in a process conducted by The Haystack Group. The pitch was called by Christian Cull, the Waitrose marketing director, and follows a number of changes to the retailer's agency arrangements ...
Gottlieb OMD already handles John Lewis retailer Waitrose's £9m media planning and buying business ...
,000 consumers, viewing of the ad and retail downloads of the music and ringtones. Results: The reworked Nina ...
dollars (the Second Life currency) -- the equivalent of their actual US$ retail price. In the future ...
, which was launched for the retail market at Liberty in 2001, now includes the Bullocks range for men ...
, it seems they haven't quite been able to resist the allure of some passing clouds. From retail price ...
The move follows news that the brand is in talks with the specialist retail ad agency Yellow Door about a new campaign. The Beattie McGuinness Bungay co-founder is credited with turning round the fortunes of French Connection after devising the controversy-courting fcuk brand campaign for the label ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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