StrawberryFrog wins global Panasonic brief
30 Nov 2006 | by By John Tylee
," an insider revealed. "Retailers are not directing people to its products as much as Panasonic would like ...
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The World: Boston - Circuit City awards Euro RSCG lead agency status
08 Dec 2006
electronics retailer Circuit City....The business was previously handled by Doner in Michigan. The client split with the independent agency earlier this year, ending a five-year relationship. The appointment follows last month's news that the retailer had handed its $200 million media planning business to DeutschMedia, following a pitch against ...
M&C Saatchi wins £28m UK MFI advertising account
10 Nov 2006 | by Kate Nicholson
M&C Saatchi has landed the £28 million UK advertising account for the furniture retailer MFI...The appointment marks the end of Publicis' 17-year relationship with MFI. In July, MFI revealed revenues from its retailing arm had fallen by more than 25 per cent in the first six months of the year ... Partners (MEP) for the token sum of £1 in September. MEP also holds a stake in the computer retailer PC ...
The Work: New campaigns - UK
06 Oct 2006
. The activity, through Draft FCB London, plays on Vauxhall's partnership with the fashion retailer Oasis ...
Manning Gottlieb OMD wins £15.5m John Lewis account
22 Sep 2006 | by by Darren Davidson
Gottlieb OMD already handles John Lewis retailer Waitrose's £9m media planning and buying business ...
Draft FCB picks up Allied Carpets task
11 Aug 2006
The retailer awarded the business to Draft FCB without a formal pitch after a review process ... -the-line advertising campaign, expected to break in 2007, to promote the retailer's carpets, floor coverings and other ... Carpets is owned by the French retail giant Tapis-Saint Maclou and has a network of 220 stores in the UK ...
Uber wrests £60m DFS task from PWLC
21 Jul 2006 | by Emma Barns
DFS, the furniture retail giant, is understood to have switched the bulk of its £60 million...The Sheffield-based agency has worked on TV ads for DFS before, but will now work on all of the retailer's broadcast work. The agency is currently working on a TV ad for DFS dining-room furniture. The move is a major blow for PWLC. DFS accounts for the majority of its £46.5 million billings. The agency ...
WDMP wins pitch for Habitat integrated brief
23 Jun 2006 | by by Claire Billings
WDMP triumphed in a three-way contest against 23Red and RPM3 to secure the business. RPM3 already handles direct marketing and advertising for the retailer on a project basis. The pitch does not affect ... for the retailer's existing database and to acquire new customers. The resulting work will run across direct ...
WDMP wins pitch for Habitat integrated brief
23 Jun 2006 | by Claire Billings
WDMP triumphed in a three-way contest against 23Red and RPM3 to secure the business. RPM3 already handles direct marketing and advertising for the retailer on a project basis. The pitch does not affect ... for the retailer's existing database and to acquire new customers. The resulting work will run across direct mail ...
The Work: New Campaigns - UK
21 Apr 2006
retailer Millets is following last year's summer campaign with a burst of spring activity aimed ... THE LOWDOWN The value fashion retailer TK Maxx is making its national TV advertising debut in a TV spot ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
