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Advertiser of the year - Marks & Spencer

Marks Spencer as Advertiser of the Year? A few years ago the idea would have seemed fanciful if not downright preposterous. The retailer was never serious about it. So ubiquitous were the stores, that they simply advertised themselves, it was reasoned. As for the punters, well, they just kept the tills ...

Gap reviews £30m pan-European media account

LONDON - Gap, the US fashion retailer, has kicked off a review of its £30m pan-European media...to the $100m business in June. PHD was the previous incumbent. The retailer is battling to turn around its ...

Adidas targets avatars with shop in Second Life

(the Second Life currency) - the equivalent of their actual USdollars retail price. In the future ...

Music: Move with the music

,000 consumers, viewing of the ad and retail downloads of the music and ringtones. Results: The reworked Nina ...

Adidas targets avatars with shop in Second Life

dollars (the Second Life currency) -- the equivalent of their actual US$ retail price. In the future ...

The World: Insider's View - Netherlands

retailer H it has become the hub where young people socialise, share and create. Hyves understands ... by the retailer? That remains unclear. What brands do know is that there are massive opportunities on social ...

Hotline: Clarks hands print work to Yellow Door

retail ad agency Yellow Door. St Luke's will continue to develop TV work for the brand.

Evans gives advertising task to Leith London

Evans, the Arcadia-owned fashion retailer, has handed its above-the-line account to Leith London....advertising presence in the UK. Last year, the retailer spent £1 million on advertising, according ... the retailer's media account. In June, Arcadia appointed Craik Jones Watson Mitchell Voelkel to handle direct ... -based millionaire owns the Arcadia Group. He bought the business in 2002 and added it to his retail empire, which ...

Burberry opens talks with digital agencies

The luxury fashion retailer Burberry is in talks with a number of agencies about its digital

Media: Strategy Analysis - Pele scandal rocks the football world

footage. Looped tapes were played on TV sets in outlets owned by the electronic retailer Saturn across ... that bring the idea to life, such as Polaroid photos, CCTV footage on screens in electronic retailers, blogs ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.