Close-Up: Live Issue - Should Stella drop its iconic strapline?
01 Dec 2006
is authentic about 'reassuringly expensive'." RETAILER - Ralph Patel, independent retailer "Stella Artois ...
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Advertiser of the year - Marks & Spencer
14 Dec 2006 | by by Staff
Marks Spencer as Advertiser of the Year? A few years ago the idea would have seemed fanciful if not downright preposterous. The retailer was never serious about it. So ubiquitous were the stores, that they simply advertised themselves, it was reasoned. As for the punters, well, they just kept the tills ...
The Work: Private View
17 Nov 2006
the retail instinct in me is satisfied that new footfall will be attracted. But you never know, perhaps ...
The Work: New Campaigns - The World
10 Nov 2006
Clients: Christine Veber, associate vice-president, retail banking marketing online; Sara Rankin, manager, retail banking marketing, Canadian Tire Financial Services Brief: Launch new retail banking products ... to launch a range of retail banking products. This pilot campaign, by Canadian Tire Financial Services ...
The Work: New campaigns - The world
13 Oct 2006
Edit Exposure: National TV THE LOWDOWN Target, the US discount retailer, has launched an ad ... 's shoulders. The film spearheads a national campaign by the retailer, highlighting its mission to offer high ... Liu Photographer: Alex KaiKeong Retouching: Yifan Studio Exposure: National print, retail outlets ...
The Work: Private view
13 Oct 2006
: In an increasingly functional retail market, create an emotional bond by demonstrating how passionate HMV is about ...
The Work: New campaigns - UK
06 Oct 2006
. The activity, through Draft FCB London, plays on Vauxhall's partnership with the fashion retailer Oasis ...
Waitrose awards direct marketing account to Kitcatt Nohr
02 Oct 2006 | by by Claire Billings
Kitcatt Nohr triumphed in a contest against Archibald Ingall Stretton and Partners Andrews Aldridge in a process conducted by The Haystack Group. The pitch was called by Christian Cull, the Waitrose marketing director, and follows a number of changes to the retailer's agency arrangements ...
Pilgrims Choice in search for agency
22 Sep 2006
television and direct-response campaign to promote the cheese brand. Activity included retail press ads, door ...
Music: Move with the music
15 Sep 2006 | by Pippa Considine
,000 consumers, viewing of the ad and retail downloads of the music and ringtones. Results: The reworked Nina ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
