The Work: Private View
17 Nov 2006
the retail instinct in me is satisfied that new footfall will be attracted. But you never know, perhaps ...
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The World: Advertisers prepare for 'small print' EU directive
08 Dec 2006
," an industry lobbyist warns. "The potential effect on the continent's retail advertisers hardly bears thinking ...
The Work: New Campaigns - The World
10 Nov 2006
Clients: Christine Veber, associate vice-president, retail banking marketing online; Sara Rankin, manager, retail banking marketing, Canadian Tire Financial Services Brief: Launch new retail banking products ... to launch a range of retail banking products. This pilot campaign, by Canadian Tire Financial Services ...
The World: Insider's view - Russia
03 Nov 2006
retailers are as likely to get Russian clients through their Moscow boutique's doors as they are to see them ...
The Work: New campaigns - UK
06 Oct 2006
. The activity, through Draft FCB London, plays on Vauxhall's partnership with the fashion retailer Oasis ...
IPA Excellence Diploma: Distinction essay - By Sam d'Amato, OMD UK - Learning from monkeys
15 Sep 2006
-actualisation through retail therapy12. Because brands are social markers that consumers use to define who they are ... companies is the rising power of the trade. Retailers such as Woolworths, Tesco and Asda have huge power ... and promotions, devaluing their brands, while the retailer compounds their problem by producing own-label brands ...
The Work: New campaigns - UK
15 Sep 2006
the department store's position as the UK's most renowned fashion retailer. Three press executions demonstrate ...
IPA Excellence Diploma: President's prize essay - By David Young, RKCR/Y&R - Faux-branding and instant fame
15 Sep 2006
represented the flawless loyalty scheme, for rather than just arming the retailer with purchasing data (which ...
Sustainability: From hippy to hip
14 Jul 2006 | by Pippa Considine
financial services such as the Amex Red card or green-focused retail messages, such as Marks don't expect ...
Sustainability: Special report
14 Jul 2006 | by Robin Hicks, reports editor, Campaign
Of course, oil companies, faced with a limited amount of the black stuff to sell, have no choice but to seek greener alternatives and tell people about them. But retailers, banks and (who'd have thought it) media companies? As James Murdoch, the BSkyB chief executive, says (page 29), whether or not your ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
