The World: Advertisers prepare for 'small print' EU directive
08 Dec 2006
," an industry lobbyist warns. "The potential effect on the continent's retail advertisers hardly bears thinking ...
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BT challenges Sky with broadband TV
08 Dec 2006 | by Darren Davidson
, the chief executive of BT Retail, said BT Vision would be profitable in three to four years ... and retail and gambling services. BT Vision is also venturing into the area of user-generated content ...
Media: Things we like
08 Dec 2006
Desperate retailers keen to get the punters in ahead of Christmas are sending out a glut of coupons via e-mail. The "40 per cent off" one at Threshers has received massive publicity because it's gone to more people than the retailer intended, but we've also received some offers from Gap ...
Sky moves to boost direct agency roster
01 Dec 2006 | by Claire Billings
The broadcaster has approached a number of agencies with a brief to handle its customer acquisition, retention and retail account. News of the pitch comes in the same week that WCRS was handed the £75 million advertising account in a final shoot-out against Grey. Sky already works with Finex ...
Campaign Media Awards 2006: TV Sales Team of the Year - Viacom Brand Solutions
01 Dec 2006
, and was critical in securing retail support. This gave VBS the chance to help build a brand from scratch and dispel ...
Gap reviews £30m pan-European media account
30 Nov 2006 | by by Ian Darby
LONDON - Gap, the US fashion retailer, has kicked off a review of its £30m pan-European media...to the $100m business in June. PHD was the previous incumbent. The retailer is battling to turn around its ...
Sky moves to boost direct agency roster
30 Nov 2006 | by by Claire Billings
The broadcaster has approached a number of agencies with a brief to handle its customer acquisition, retention and retail account. News of the pitch comes in the same week that WCRS was handed the £75m advertising account in a final shoot-out against Grey. Sky already works with Finex, which ...
Media: Chrysalis Content signs deal with John Lewis
24 Nov 2006
Chrysalis Content has signed a deal with John Lewis to produce the retailer's first series
Media: All about ... Classified advertising
17 Nov 2006 | by James Curtis
of businesses, including the overseas property site Villarenters.com and Data Media and Retail, the UK's leading ...
IPC and NI set for women's titles clash
17 Nov 2006 | by Ian Darby
, the former More editor, who was poached by IPC a year ago, is leading the project. Sources at retailers ... by retail sources to have been put on hold. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
