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Marks Spencer as Advertiser of the Year? A few years ago the idea would have seemed fanciful if not downright preposterous. The retailer was never serious about it. So ubiquitous were the stores, that they simply advertised themselves, it was reasoned. As for the punters, well, they just kept the tills ...
The big retail chains are going all out to make the Christmas market their own, but what winter...for the catalogue retailer with the story of a little boy, a Christmas wish and a father who was prepared to do ... the task somewhat easier. THE STRATEGY The retailer is continuing in its "Argosing it" strategy ... to be dominated by multi-channel retail, with a predicted 50 per cent rise in online shopping. Argos must think ...
electronics retailer Circuit City....The business was previously handled by Doner in Michigan. The client split with the independent agency earlier this year, ending a five-year relationship. The appointment follows last month's news that the retailer had handed its $200 million media planning business to DeutschMedia, following a pitch against ...
Desperate retailers keen to get the punters in ahead of Christmas are sending out a glut of coupons via e-mail. The "40 per cent off" one at Threshers has received massive publicity because it's gone to more people than the retailer intended, but we've also received some offers from Gap ...
WINNER Title: Plugging eBay Into Music Media agency: PHD Media director: Julian Smith Account director/media planner: Jenny Harden Creative agency: Delaney Lund Knox Warren Partners Account director: Jared Shurin Account planner: Ed Warren Client: eBay Brand/product: eBay Marketing director:...
ZenithOptimedia on alert as US retailer kicks off pan-European media pitch....Gap, the US fashion retailer, has kicked off a review of its £30 million pan-European media arrangements. ZenithOptimedia, the incumbent on the business, is expected to repitch for the account against ... to the $100 million business in June. PHD was the previous incumbent. The retailer is battling to turn ...
Carrefour, the European retailing giant, has appointed Euro RSCG Bogota to its Colombian...The agency picked up the business after a five-way pitch against DDB, Wunderman, JWT and the incumbent, Publicis. The agency will be handling the advertising for all of the retailer's brands, as well as creating a launch strategy for the company as it begins the roll-out of its new smaller format stores ...
LONDON - Gap, the US fashion retailer, has kicked off a review of its £30m pan-European media...to the $100m business in June. PHD was the previous incumbent. The retailer is battling to turn around its ...
Chrysalis Content has signed a deal with John Lewis to produce the retailer's first series
The company, which is owned by the US electrical retailer Best Buy, has teamed up ... the Carphone Warehouse and the retailer. Under the terms of the deal, the Carphone Warehouse will trade as an independent mobile phone retailer in the US, under the Best Buy brand. The Geek Squad service faces ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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