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Media: All about ... Green media owners

retail operation selling all manner of eco-friendly, organic and fair trade gubbins, ranging from fashion ...

IPA Effectiveness Awards 2007: Bronze Awards - Aqua Optima

with both host brands and key retailers losing interest. Talk of delisting and withdrawal from the market provided the context for difficult sales meetings with partner brands and retailers. By identifying ...

Editorial: Not as straightforward as the Gunn Report says

of standards is like comparing haute couture to everyday fashion retailing. A few hours in front of a TV ...

Close-Up: Live issue - IPA rewards the power of effectiveness

of applauding or slating brands. And that's not the only thing against us. Retailer and distributor power ...

McDonald's shapes up for digital review

for the fast-food retailer said: We are in the middle of reviewing our digital strategy, but we have not yet ...

MCBD wins IPA Effectiveness Grand Prix

credentials little more than a week after the retailer put its 26 million account up for review. However ...

Hotline: Lawsuit dropped against Wal-Mart

Julie Roehm, Wal-Mart's former marketing chief, has dropped her lawsuit against the US retail giant.

Pitch update

Waitrose has left every agency without a retail account wondering just how to break on to its

New-Business Rankings: 9 November 2007

.2 4.55 3 Sony Europe, ITV, Vodafone retail 3 3 GT ...

TO READ - PR legend set to appear in I'm A Celebrity

signed up frozen food retailer, Iceland, to sponsor the new series, which is being promoted through ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.