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Ann Summers launches viral competition

The lingerie retailer has created a website, www.viralacademy.co.uk, where creative, media or digital agency creatives can submit ideas in response to live briefs. The company will post up to four briefs per year with production budgets of up to 25,000. The winning team and agency will produce a ...

Brown moots tougher alcohol ad curbs

He told industry leaders at a Downing Street seminar on Wednesday that the Government would act unless the existing code of practice is tightened. He also called on the industry to run more ad campaigns to promote sensible drinking and combat under-age selling by retailers. Although the meeting ...

IPA Effectiveness Awards 2007: Bronze Awards - The Simon Broadbent Award

generated an estimated £35.9 million incremental retail sales through an advertising investment of £10 ... generated an estimated £35.9 million incremental retail sales through an advertising investment of £10 ...

McDonald's shapes up for digital review

for the fast-food retailer said: We are in the middle of reviewing our digital strategy, but we have not yet ...

Spa company ESPA in DM agency hunt

LONDON - ESPA, the luxury spa treatment and beauty-product retailer, has kicked off a search for a

The Work: New Campaigns - The World

store group. It comes as US clothing retailers face their worst season for five years, having been ...

Nestle hires Mather for top-secret drinks launch

The company is understood to have entered into a licensing deal with Nestl as it plots a retail launch of its Natural Born Juice range in the UK. Mather beat an undisclosed number of agencies in a pitch to handle the task. The agency declined to comment on the appointment, and a spokesman for Nestle ...

The Work: New campaigns - The world

Exposure: National TV, online THE LOWDOWN The Taiwanese retailer PX Mart has turned to TV to quash ...

The Work: Private view

. With the retail brands in the bag, it's time to talk Brylcreem (2). Most gel brands get strung-out at the first ... and the perfectly cast Rolf Harris work well in offering us Woolworths as a transparent, no frills retailer ...

The Work: New Campaigns - The World

launched its first advertising for Kmart since picking up the US retail giant's $740 million account ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.