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IPA Effectiveness Awards 2007: Bronze Awards - Aqua Optima

with both host brands and key retailers losing interest. Talk of delisting and withdrawal from the market provided the context for difficult sales meetings with partner brands and retailers. By identifying ...

The World: Wellington - US green crusader forces NZ retailer to drop ad

Erin Brockovich, the US environmental crusader, has forced a New Zealand retailer to drop an ad she...Brockovich, who inspired an Oscar-winning movie, which starred Julia Roberts, was angered by an ad for the appliance retailer Bond & Bond, which said: "Government says fridges are better younger. Just like women, really." She is currently fronting ads for Noel Leeming, the country's largest electronics retailer ...

Iris scoops global Shell digital business

Iris will now work as the lead digital agency for the petrol giant, and will initially produce campaigns for its retail, fuel and lubricants accounts. The agency s brief will include web development, online advertising and electronic customer relationship marketing. Iris already works with Shell ...

The Work: New campaigns - UK

-turnaround tactical work required by such a big retailer. This poster execution is made up of two halves ...

MFI calls media pitch

MFI, the furniture retailer, has kicked-off a review of its 26 million media planning and buying account. The business is currently held by ZenithOptimedia but the retailer sent briefs out to other agencies earlier this week. The media review follows the recent campaign, created by M C Saatchi, which ...

The Week: Media News - Corrie sponsor confirmed

in Campaign (22 June). The furniture retailer has signed a two-year deal, worth £20 million, which

Award-winning Millets seeks ad agency

The outdoor and camping retailer has approached a number of London agencies direct. Millets advertising was formerly handled by Miles Calcraft Briginshaw Duffy. The agency created an award-winning brand ... pop-up press ad to advertise the retailer s range of pop-up tents. The company finally parted company ...

The Work: Private view

Expsoure: National TV 5. STOP THE TRAFFICK Project: Stop the Traffick - human retail Client: Peter ...

Ilva hunts agencies for £8m creative role

A number of London agencies have been approached directly by the company, and it is understood a shortlist has been drawn up. It is unclear if its incumbent, Isobel, is included in this list. Ilva, the second-largest furniture retailer in Denmark, launched in the UK in August last year with three stores ...

Leo Burnett scoops top prize at the 2007 Aerials

. The Red Brick Road's script for Tescodiets.com, "think", won in the Retail & Finance category, while JWT ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.