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Beyond advertising

on brand strategy and creating the brands, then it will work on packaging and retail design, environmental ... , was leading a three-year recovery plan and needed inspiration to get the retailer back on track towards £2 ...

The Work: Private view

. With the retail brands in the bag, it's time to talk Brylcreem (2). Most gel brands get strung-out at the first ... and the perfectly cast Rolf Harris work well in offering us Woolworths as a transparent, no frills retailer ...

The World: Sydney - Australian advertisers show healthy media spend

An export surge, lower unemployment levels, strengthening retail sales and a robust Australian

The Week: Digital Reviews - TwentySix lands Travelodge

retailers ahead of London 2012.

The Work: Private view

particularly relevant. Argos (2). I'm sorry, but this is just retail advertising at its worst. Absolutely ...

John Lewis in hunt for Greenbee shop

campaign targeting customers of JLP s retail brands, including Waitrose and John Lewis, through direct ...

Award-winning Millets seeks ad agency

The outdoor and camping retailer has approached a number of London agencies direct. Millets advertising was formerly handled by Miles Calcraft Briginshaw Duffy. The agency created an award-winning brand ... pop-up press ad to advertise the retailer s range of pop-up tents. The company finally parted company ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.