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Why IPG's 'stone thrower' refuses to be silenced

background. He has learned about direct marketing and retail, Draft says. He now has the platform from ...

Covent Garden plots image overhaul

Husband Retail, the retail consultancy, is looking for an agency to help rebrand Covent Garden as a

Hotline: Charles Ponsonby is leaving Sky

in the role. Ponsonby will leave Sky next month to launch a retail company offering digital planning

Media: All about ... The growth of digital outdoor

once-reluctant users, particularly those in the retail sector for whom immediacy and frequent copy ... for many advertisers. For one thing, they increase out-of-home's reach into new areas, such as retail sites ...

Close-Up: Newsmaker - Can Sky's 'visionary' turn ambition into results?

, the absence of operational experience in a subscription or retail environment. One says: "When the subs didn ...

Newspaper Advertising: Where content is king

So the brief says review a month's worth of newspapers and write 2,000 words on best practise in newspaper advertising. Diary-style please, and an emphasis on brand ads over retail-detail stuff. And I ... obesity ? So I've not made a distinction between "brand ads" and "retail-detail ads". I've just looked ...

Sky loses marketing director as Ponsonby departs

Ponsonby will depart Sky next month to launch a start-up retail business offering digital products and services. His decision follows the departure from Sky last November of Jon Florsheim, the chief marketing officer. Matthew Anderson, Sky s communications director, has since taken charge of Sky s marketing ...

Close-Up: Live issue - Will Asda win change Fallon's culture?

How will a sprawling retail account marry with Fallon's creative focus, Noel Bussey asks....start to the year. The appointment is also a strong indication by the retailer that it is serious about ... . But Paul Hammersley, the chief executive of The Red Brick Road, believes the retail market has changed so ... t have to be a behemoth agency to handle big retail business. Fallon will also benefit from another ...

Hotline: Retailer Tchibo holds pitch for sales promotion account

The German retailer Tchibo is holding a pitch for its £2 million sales promotion account. A number

The World: New York - Martin Agency and MediaVest win Wal-Mart brief

Wal-Mart, the biggest retailer in the US, has opted to keep the creative assignment within

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.