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The agencies were appointed to the roster following a pitch against WDMP, Meteorite, Kitcatt Nohr Alexander Shaw and Table 19. The mobile phone retailer called a pitch for the account in August, after a major restructure of its marketing department. It may appoint other roster agencies in the future ...
The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking ... Communications, which created product-led tactical advertising for the retailer. There is no incumbent direct ... pure price-led advertising. In October, the retailer launched a new campaign that carried ...
The retailer put its CRM business up for review after parting company with Craik Jones Mitchell Voelkel in August. Craik Jones was subsequently folded into Proximity a month later. An initial shortlist of six agencies was drawn up, with Rapier, OgilvyOne, and one other unnamed agency eliminated ...
). 'Moment Of Truth' doesn't quite reach the same 'retail nirvana' but, together, they are a great example
: Selfridges Retail Brand: Wonder Room Marketing director: Sally Scott Agency: Beattie McGuinness Bungay ...
of the time - Benson Hedges shone in tobacco, Barclaycard in finance, Sainsbury's in retail and Bergasol ...
roster of agencies to handle below-the-line retail, digital and experiential marketing across Europe.
, particularly in the context of the retail category because a lot of retail ads can be fairly boring ... the other campaigns. "It was a bit different for retail and it fitted well for the brand. It was thought ... proved that retail advertising can stand up and take on the big sexy brands. Oozing with sex appeal ...
LONDON - Ladbrokes is looking for an agency to handle its retail direct marketing account..... It has now brought in Damian Reilly as its new head of retail CRM, and is keen to appoint a retained DM ...
machine, you don't go into an electrical retailer. You go to an original equipment manufacturer showroom ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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