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The Work: New Campaigns - UK

, press, outdoor, online, retail, DM THE LOWDOWN O2 is highlighting the benefits of its Priority ...

Media: Double Standards - Does the future of OOH media rest with digital?

Underground inside the most premium retail development in the UK. - What's the most innovative campaign you ...

Audi digital to depart GT for BBH

and retail communications - is already handled by BBH. It also handles the Audi Channel. The agency would ...

Government and supermarkets in obesity drive

manufacturers, retailers, media owners and agencies to tackle the obesity problem. The Change4Life programme ...

Close-Up: Live Issue - Will winter bring us any festive cheer?

Retailers are set to tone down celebrations ahead of a credit-crunch Christmas....Seasonal convention holds that as soon as the last pumpkin is carved, retailers hit consumers ... -filled Christmas ads for the main high-street retailers. At least, that's what normally happens. But you might ... on their spending. This could pose real problems for retailers, who rely heavily on the festive period. "Some ...

Hotline: Tesco signs new contract with Initiative

Tesco has signed a new contract with Initiative, which will see the agency retained as the retailer

Music: How the deal is done

, TBWA\Manchester was looking for an idea for a Christmas ad for its retail client, The Co-op Food. Something upbeat and warm, in keeping with the retailer's refreshed branding. A young creative team - Jenni ... Robinson, the director of food retail marketing at The Co-op, says. "Gabriella is a contemporary and savvy ...

The Work: Private View

and customer proposition director, B Q Brief: Re-launch the "staff" campaign for the modern retail market ...

Media: Double Standards - The ins and outs of the cross-platform approach

with consumers is stronger than ever. We see a steady demand for fully integrated campaigns: DPS, retail sampling ...

The World: Sacre bleu! Who will save France's print media?

are going to have to open up the retail network to sell them in places such as supermarkets and petrol ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.