to remove filtersOpinion: On the Campaign Couch ... with JB
30 Jan 2009
're inclined to blame your various agencies, consumers, the economy, the retail trade, the weather, your own ...
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The Week: DM Reviews - Haygarth lands Palm task
30 Jan 2009
The agency picked up the business following a four-way pitch against WDMP, EHS Brann and The Marketing Store. Haygarth will be responsible for creating experiential, retail and digital marketing campaigns for the brand, which has recently lost ground in the PDA sector to the iPhone and the BlackBerry. ...
Media Perspective: Spam's not cheap when you consider all the hidden costs
30 Jan 2009 | by Russell Davies, russell@russelldavies.com
go. I see service spam at retailers all the time. I'm sure we all do. You know how you get ...
Why it's time for the Long Now
30 Jan 2009 | by Laurence Green
-time information from the consumer frontline. Christmas witnessed a mad dash from retailers on to the credit ...
Mindshare scoops Umbro media
28 Jan 2009 | by Anne Cassidy
to the 10 version available in discount retailers. The kit supplier plans to launch England s new shirt ...
Publicis Groupe wins one billion euro Carrefour account
26 Jan 2009 | by John Tylee
LONDON - Carrefour, Europe's largest retailer, is consolidating its entire advertising account
Close-Up: Why are so many retailers pitching?
23 Jan 2009
Does the number of top retailers reviewing their accounts amount to a trend, Noel Bussey asks....In the past few weeks, three of the UK's top retailers have put their creative accounts up ... major retailers to follow suit in 2009? On the face of it, each of the three reviews were caused ... 't about the staples of retailer advertising: price or quality. "However, if they go down the procurement ...
Pitch update
23 Jan 2009
Phones4U had been expected to announce an appointment at any minute, but Mother, Adam & Eve and the incumbent, WCRS, are still on tenterhooks. Apparently, the phone retailer hasn't made up its mind yet. While the lack of anything resembling an official shortlist from E.ON is making some agencies nervous ...
The Week: B&Q kick-starts review of £40m advertising account
16 Jan 2009
B&Q, the DIY retailer, has called a review of its £40 million advertising account....is expected in the summer. The retailer has also appointed Rapier to work on a strategic project ... everyone is well aware, the retail marketplace is extremely competitive, and we owe it to our staff ...
The World: Singapore - Tribal DDB and PHD win Uniqlo creative and media
16 Jan 2009
spokeswoman said that the agency was awarded the account thanks to its "strong fashion retail experience". Uniqlo Singapore, a joint venture between Wing Tai Retail and Fast Retailing, is the brand's fourth base ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
