16 Dec 2010
| by Sara Kimberley
Very.co.uk, the online retailer, is launching a TV ad to promote its half-price sale in the run....
The online retailer appointed VCCP to its ad account in June last year, following the retailers rebrand ...
15 Dec 2010
| by Sara Kimberley
The 60-second video, created by DDB UK and launching today (15 December), unveils small dogs as the must-have accessory this Christmas. The video, hosted on YouTube, will be sent to Harvey Nichols customers and suppliers and will also feature on the retailer s site.
The video, entitled "not just ...
03 Dec 2010
| by Pietro Leone and Jim Taylor, G2 Worldwide
to the shopper and retail customer needs; rather, integrated marketing communication must embrace a combination ...
journey that involves looking for the nearest retailer and reviewing alternatives in the chiller cabinet ...
, shopper and consumer (retailer) dimensions
Pietro Leone is the chief executive of G2 EMEA and Jim ...
03 Dec 2010
| by Nick Emmel, Dare
roles broadcast, participative and retail channels would play. Each of them had a significant ...
03 Dec 2010
| by Neil Henderson, St Luke's
. They have to educate and influence retailers. They must manage an ongoing dialogue with engaged fans ...
19 Nov 2010
| by Sara Kimberley
' Christmas ad, leading the retailer to cut the scene from the 30-second but not 60-second version.
02 Nov 2010
| by Mark Banham
Emmerdale. The high-street retailer will also launch a dedicated Christmas microsite to help guide ...
15 Oct 2010
| by Ol Janus, EHS 4D Discovery
, there are many opportunities for all those TV retailers and manufacturers out there to tempt, engage and persuade ...
and colleagues via social networks and read product reviews. I stand in retail outlets, connect via mobile ...
15 Oct 2010
| by Hugh Burrows, Que Pasa Communications
such as Foursquare and Facebook Places. The potential for retailers, cinemas and music and sports venues to deliver ...
08 Sep 2010
| by Sara Kimberley
you choose."
The business, the UK's largest general goods high-street retailer, is currently holding a review of its digital account. The retailer appointed AAR to handle the pitch. ...