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Very.co.uk launches Christmas ad to promote its sale

Very.co.uk, the online retailer, is launching a TV ad to promote its half-price sale in the run.... The online retailer appointed VCCP to its ad account in June last year, following the retailers rebrand ...

Harvey Nichols launches satirical online video

The 60-second video, created by DDB UK and launching today (15 December), unveils small dogs as the must-have accessory this Christmas. The video, hosted on YouTube, will be sent to Harvey Nichols customers and suppliers and will also feature on the retailer s site. The video, entitled "not just ...

G2 Worldwide: New Beginnings

to the shopper and retail customer needs; rather, integrated marketing communication must embrace a combination ... journey that involves looking for the nearest retailer and reviewing alternatives in the chiller cabinet ... , shopper and consumer (retailer) dimensions Pietro Leone is the chief executive of G2 EMEA and Jim ...

Dare: Lessons from the Fat Duck

roles broadcast, participative and retail channels would play. Each of them had a significant ...

St Luke's: Living The Brand

. They have to educate and influence retailers. They must manage an ongoing dialogue with engaged fans ...

John Lewis meets Christmas 'snow dog' ad complaints halfway

' Christmas ad, leading the retailer to cut the scene from the 30-second but not 60-second version.

M&S features Minogue and Kay in Christmas campaign

Emmerdale. The high-street retailer will also launch a dedicated Christmas microsite to help guide ...

How to measure true engagement

, there are many opportunities for all those TV retailers and manufacturers out there to tempt, engage and persuade ... and colleagues via social networks and read product reviews. I stand in retail outlets, connect via mobile ...

Content is King

such as Foursquare and Facebook Places. The potential for retailers, cinemas and music and sports venues to deliver ...

Argos launches humorous walrus ad

you choose." The business, the UK's largest general goods high-street retailer, is currently holding a review of its digital account. The retailer appointed AAR to handle the pitch. ...

 

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