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PHD retains $300m Gap global media account

The US-based clothing retailer called a procurement-led review of its business in May . PHD has held the estimated 30m pan-European Gap account since January 2007 when it pitched against ... Navy business in the US. The retailer has around 2,700 stores in the US including its Old Navy ...

Very.co.uk launches Christmas ad to promote its sale

Very.co.uk, the online retailer, is launching a TV ad to promote its half-price sale in the run.... The online retailer appointed VCCP to its ad account in June last year, following the retailers rebrand ...

Harvey Nichols launches satirical online video

The 60-second video, created by DDB UK and launching today (15 December), unveils small dogs as the must-have accessory this Christmas. The video, hosted on YouTube, will be sent to Harvey Nichols customers and suppliers and will also feature on the retailer s site. The video, entitled "not just ...

Nokia launches global campaign for N8 smartphone

The campaign, created by Inferno, will launch across 20 countries including the UK, China, India, Brazil and Vietnam. Spanning across retail, digital, social media and outdoor, the campaign introduces Nokia s new strapline: Many Gifts, not One. The ads aim to showcase the brand's phone multi ...

Dreams appoints Starcom as Robson Brown enters administration

, during which time the retailer has significantly enhanced its media spend and increased its presence ... ' expertise as a specialist bed retailer, against the rise of consumers buying beds from multi-purpose retailers such as Argos, rather than being indicative of problems at Robson Brown. Stewart Easterbrook ...

Razorfish wins Lastminute.com digital

Razorfish will be working with Lastminute.com on its marketing strategy for 2011, aiming to help the retailer improve conversion, increase social conversation and streamline user experience across all ... as the online leisure retailer." Mellish was promoted to managing director from chief operating officer ...

Media Perspective: Why Google is going for substance over style in fashion war

-interested eyeballs towards retailers - they'll probably be reassured by the bland-to-ugly design of the site. It has ...

Westfield kicks off outdoor ad pitch

into retail. Earlier this week, Westfield sold a 50 per cent stake in Westfield Stratford City to two ...

Asda Christmas campaign to focus on quality suppliers

supply the retailer 28-day matured beef for their Extra Special range. This will be the first ad in Asda ... -largest supermarket retailer in the UK. Morrisons also released its Christmas campaign today, and also decided ...

M2M on alert as Mango calls pitch

Hollywood actress Penelope Cruz as the face of Mango and has completed three campaigns for the retailer ... . The retail chain now has nearly 1,500 outlets in 92 countries, with around 20 based in the UK. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.