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Harvey Nichols launches satirical online video

The 60-second video, created by DDB UK and launching today (15 December), unveils small dogs as the must-have accessory this Christmas. The video, hosted on YouTube, will be sent to Harvey Nichols customers and suppliers and will also feature on the retailer s site. The video, entitled "not just ...

Nokia launches global campaign for N8 smartphone

The campaign, created by Inferno, will launch across 20 countries including the UK, China, India, Brazil and Vietnam. Spanning across retail, digital, social media and outdoor, the campaign introduces Nokia s new strapline: Many Gifts, not One. The ads aim to showcase the brand's phone multi ...

Razorfish wins Lastminute.com digital

Razorfish will be working with Lastminute.com on its marketing strategy for 2011, aiming to help the retailer improve conversion, increase social conversation and streamline user experience across all ... as the online leisure retailer." Mellish was promoted to managing director from chief operating officer ...

Media Perspective: Why Google is going for substance over style in fashion war

-interested eyeballs towards retailers - they'll probably be reassured by the bland-to-ugly design of the site. It has ...

Homebase hunts social media shop

Homebase, the homes and garden superstore retailer, is looking to appoint its first agency...The retailer is holding a pitch for the new account, through the AAR, which will involve Leo ... into Gardening. The site, through which consumers can buy items from the retailer, aims to encourage people ... . Homebase and Argos are part of the Home Retail Group. ...

How to measure true engagement

, there are many opportunities for all those TV retailers and manufacturers out there to tempt, engage and persuade ... and colleagues via social networks and read product reviews. I stand in retail outlets, connect via mobile ...

Barclays Corporate calls digital review

by the review. Bartle Bogle Hegarty, which handles advertising for Barclays' retail arm and Barclaycard, is also ... . Separately, last week, Barclays' retail division handed its consumer-facing direct marketing business to EHS ...

BT's Adam and Jane to have a baby after Facebook crowd sourcing

. David James, the marketing director for BT Retail's consumer division, said: "This was a completely new ...

Nike and Foot Locker kick off celeb-packed Air Max campaign

is in its integration across all aspects of the consumer experience from retail, to digital, to advertising ...

Argos calls pitch for digital advertising brief

Argos, the UK's largest general goods high-street retailer, has called a pitch to find an agency

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.