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WPP acquires data marketing business I-Behaviour

Colorado-based I-Behaviour is a privately held data co-operative, that provides direct marketing services to merchants, including retailers, financial services firms, consumer magazines and business-to- business companies. More than 1,900 merchants in the US contribute data about customer transaction ...

How to measure true engagement

, there are many opportunities for all those TV retailers and manufacturers out there to tempt, engage and persuade ... and colleagues via social networks and read product reviews. I stand in retail outlets, connect via mobile ...

Content is King

such as Foursquare and Facebook Places. The potential for retailers, cinemas and music and sports venues to deliver ...

Energy Saving Trust hands DM account to SFW

to try to prevent climate change by cutting carbon dioxide emissions, works with retailers, builders ...

Barclays awards direct brief to EHS 4D

The agency will be responsible for overseeing Barclays' retail work, which is currently handled ... . Barclays has recently shaken up its retail marketing department. In March, the bank appointed Bartle Bogle ... for Global Retail Banking. BBH handles Barclays above-the-line advertising business, with digital work ...

Littlewoods launches first TV ad starring Coleen Rooney

s retail director, Gareth Jones commented: "Coleen has proved to be an inspirational style ambassador ...

Fashion site My-Wardrobe on the hunt for digital agencies

My-wardrobe.com, the online fashion retailer, is on the hunt for international digital agencies...The retailer's UK marketing will continue to be handled in-house, but the brand has confirmed ... markets are 'culturally specific'. It is unclear at present what the retailer's marketing budget ... as an accessible luxury retailer, My-Wardrobe.com launched in 2006 and is currently gearing up for its biggest ...

Agencies line up for Barclays DM review

The company has contacted roster agencies with a view to holding a pitch for the business later this month. An appointment is expected to follow soon afterwards. The successful shop will be responsible for overseeing all of the brand s retail work, which is currently handled by agencies on a project basis ...

A newly converged world

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

Generation why?

the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.