to remove filtersIPA Effectiveness Awards 2010: Silver Award - THINK!
05 Nov 2010
difference to people's lives. John Petter, managing director, BT Retail Consumer. ...
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IPA Effectiveness Awards 2010: Best International - HSBC
05 Nov 2010
. John Petter, managing director, BT Retail Consumer. ...
IPA Effectiveness Awards 2010: Silver Award - Tobacco Control
05 Nov 2010
behaviour. John Petter, managing director, BT Retail Consumer. ...
IPA Effectiveness Awards 2010: Bronze Award - Karcher Pressure Washers
05 Nov 2010
and retailers, delivering a short-term payback of between three to five times the total 2009 budget of £570 ... and retailers. The campaign delivered a short-term payback of between three to five times the total 2009 budget ...
IPA Effectiveness Awards 2010: Gold Award - ssential Waitrose
05 Nov 2010
: as a premium retailer, its immediate prospects looked bleak. However, through the introduction of 1,200 disparate own label products under a new brand, named "essential Waitrose", the retailer ended 2009 ... per cent of the retailer's total revenue. It is estimated the launch of this brand contributed £121 ...
IPA Effectiveness Awards 2010: Silver Award - Robinsons Fruit Shoot
05 Nov 2010
battle with retailers that no-one could win. Ironically, as the drink became cheaper to buy, it became ...
M2M on alert as Mango calls pitch
04 Nov 2010 | by Katherine Levy
Hollywood actress Penelope Cruz as the face of Mango and has completed three campaigns for the retailer ... . The retail chain now has nearly 1,500 outlets in 92 countries, with around 20 based in the UK. ...
Karmarama to produce La Senza Christmas campaign
04 Nov 2010 | by Anne Cassidy
will develop products for the Southbank Centre retail outlets. The Southbank Centre is the UK's largest arts ...
Adam & Eve wins £3m brief to promote Diageo brands
04 Nov 2010 | by Jeremy Lee
-brand campaign. In the summer, it launched a similar campaign created by Saatchi Saatchi X, the retail ...
Dare nets Clean & Clear digital brief
04 Nov 2010 | by Anne Cassidy
to create a social media campaign for the DIY retailer B Q, which involves the launch of a Facebook page ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
