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Dare nets Clean & Clear digital brief

to create a social media campaign for the DIY retailer B Q, which involves the launch of a Facebook page ...

HMDG wins Superdrug ahead of pre-Christmas TV ad drive

Superdrug, the UK's second-largest health and beauty retailer, has appointed HMDG to its UK...The retailer currently spends 6 million a year on advertising, according to The Nielsen Company ... a major TV campaign in the run-up to Christmas. The retailer's most recent retained agency was Euro RSCG, which was appointed to handle branding work in May 2005. Superdrug, owned by the retail ...

The7stars picks up Robert Dyas media business

The7stars has been appointed by the high-street retailer Robert Dyas to handle its media planning...The agency won the business without a pitch and takes over from the incumbent, the Havas-owned MPG. MPG won the account in 2006 without a pitch, ahead of an aggressive expansion plan by the retailer. The 138-year-old company has more than 100 stores in the south of England, selling DIY, kitchen, home ...

A newly converged world

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

Generation why?

the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.