04 Nov 2010
| by Anne Cassidy
to create a social media campaign for the DIY retailer B Q, which involves the launch of a Facebook page ...
05 Aug 2010
| by Sara Kimberley
Superdrug, the UK's second-largest health and beauty retailer, has appointed HMDG to its UK...The retailer currently spends 6 million a year on advertising, according to The Nielsen Company ...
a major TV campaign in the run-up to Christmas.
The retailer's most recent retained agency was Euro RSCG, which was appointed to handle branding work in May 2005. Superdrug, owned by the retail ...
29 Jul 2010
| by Campaign staff
The7stars has been appointed by the high-street retailer Robert Dyas to handle its media planning...The agency won the business without a pitch and takes over from the incumbent, the Havas-owned MPG.
MPG won the account in 2006 without a pitch, ahead of an aggressive expansion plan by the retailer.
The 138-year-old company has more than 100 stores in the south of England, selling DIY, kitchen, home ...
25 Jun 2010
| by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
25 Jun 2010
| by Jim Moffatt and James Temple, R/GA London
the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...