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Asda Christmas campaign to focus on quality suppliers

supply the retailer 28-day matured beef for their Extra Special range. This will be the first ad in Asda ... -largest supermarket retailer in the UK. Morrisons also released its Christmas campaign today, and also decided ...

Dreams calls £32m media planning and buying review

Dreams, the bed retailer, has called a review of its £32 million media planning and buying account....for Dreams, while Brilliant Media handles digital media. The retailer has talked to a number of media ... to highlight its niche expertise as a specialist bed retailer, with consumers increasingly turning to multi-purpose retailers such as Argos and John Lewis when purchasing beds. Robson Brown, which also has offices ...

Electrolux reviews pan-Euro retail creative account

The Swedish household appliance manufacturer Electrolux is reviewing its pan-European retail...of the Electrolux headquarters in Stockholm. Creative on the retail account covers ads designed to drive customers into electrical retailers to buy products, rather than broader brand advertising. Electrolux currently uses the Lowe Worldwide retail division, Rivet, to create its retail advertising. Lowe also ...

Ikea appoints Lida to lead loyalty programme

Lida will handle all direct, digital and mobile marketing for the Swedish home products retailer ... offers. Ikea is the UK's biggest furniture retailer, with an estimated 7.9% market share, ahead of DFS (6.6%) and Argos (5.5%), according to Verdict Research. Matt Piner, senior retail analyst at Verdict ...

Bose appoints OMD in Australia and Japan

given to retailers. Earlier this month, it started stripping audio products away from retailers ...

Mamas and Papas appoints Mullen for global push

she was awaiting the arrival of her first daughter. The own-label retailer and wholesaler operates ...

A newly converged world

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

Generation why?

the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.