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RAF Tea for heroes in ad push

s and 10% of the retail price will go to the RAF Association Wings Appeal, as well as the RAF Museum ...

Harvey Nichols launches satirical online video

The 60-second video, created by DDB UK and launching today (15 December), unveils small dogs as the must-have accessory this Christmas. The video, hosted on YouTube, will be sent to Harvey Nichols customers and suppliers and will also feature on the retailer s site. The video, entitled "not just ...

Top 10 best celebrity ads 2010

In the price-obsessed world of electronics retail, the arrival of C-3PO and R2-D2 at a store to play ...

Razorfish wins Lastminute.com digital

Razorfish will be working with Lastminute.com on its marketing strategy for 2011, aiming to help the retailer improve conversion, increase social conversation and streamline user experience across all ... as the online leisure retailer." Mellish was promoted to managing director from chief operating officer ...

Media Perspective: Why Google is going for substance over style in fashion war

-interested eyeballs towards retailers - they'll probably be reassured by the bland-to-ugly design of the site. It has ...

Westfield kicks off outdoor ad pitch

into retail. Earlier this week, Westfield sold a 50 per cent stake in Westfield Stratford City to two ...

WPP acquires data marketing business I-Behaviour

Colorado-based I-Behaviour is a privately held data co-operative, that provides direct marketing services to merchants, including retailers, financial services firms, consumer magazines and business-to- business companies. More than 1,900 merchants in the US contribute data about customer transaction ...

YouView picks A&E in dramatic pitch U-turn

as winning the media planning and buying business and Momentum will handle retail and experiential campaigns ...

M&S features Minogue and Kay in Christmas campaign

Emmerdale. The high-street retailer will also launch a dedicated Christmas microsite to help guide ...

Bauer plots trial of 'Gazetta' for men

Publisher will pilot magazine in Grazia and via retail partners....free to a selection of Bauer's database of 25- to 44-year-old men and via retail partners including ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.