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WPP agencies Ogilvy & Mather and JWT are launching a joint venture with its activation and retail...marketing, designed to help brands and retailers reach and influence consumers at every touchpoint along the path to purchase, linking brand strategies, shopper insights and retail opportunities. Fred Bidwell ... and retail marketing services including shopper marketing, retailer relationships, retail sales programs ...
The 60-second video, created by DDB UK and launching today (15 December), unveils small dogs as the must-have accessory this Christmas. The video, hosted on YouTube, will be sent to Harvey Nichols customers and suppliers and will also feature on the retailer s site. The video, entitled "not just ...
The agency claims it has mutually parted ways with the online retail giant although a termination date has not been finalised. The agency picked up the business in April last year following a final pitch against Fallon and French agency, Legg. The review was called following eBay's decision ...
In the price-obsessed world of electronics retail, the arrival of C-3PO and R2-D2 at a store to play ...
The campaign, created by Inferno, will launch across 20 countries including the UK, China, India, Brazil and Vietnam. Spanning across retail, digital, social media and outdoor, the campaign introduces Nokia s new strapline: Many Gifts, not One. The ads aim to showcase the brand's phone multi ...
client, the bed retailer Dreams , to Publicis Groupe media agency Starcom after a competitive pitch ...
, during which time the retailer has significantly enhanced its media spend and increased its presence ... ' expertise as a specialist bed retailer, against the rise of consumers buying beds from multi-purpose retailers such as Argos, rather than being indicative of problems at Robson Brown. Stewart Easterbrook ...
with major retailers such as John Lewis, House of Fraser and Selfridges plus hundreds of independent stores as well as its own retail shops. David Benjamin, managing director, Antler, said: "The Antler brand has ...
to the shopper and retail customer needs; rather, integrated marketing communication must embrace a combination ... journey that involves looking for the nearest retailer and reviewing alternatives in the chiller cabinet ... , shopper and consumer (retailer) dimensions Pietro Leone is the chief executive of G2 EMEA and Jim ...
roles broadcast, participative and retail channels would play. Each of them had a significant ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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