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RAF Tea for heroes in ad push

s and 10% of the retail price will go to the RAF Association Wings Appeal, as well as the RAF Museum ...

Ogilvy and JWT join forces to create one-stop shopper marketing agency

WPP agencies Ogilvy & Mather and JWT are launching a joint venture with its activation and retail...marketing, designed to help brands and retailers reach and influence consumers at every touchpoint along the path to purchase, linking brand strategies, shopper insights and retail opportunities. Fred Bidwell ... and retail marketing services including shopper marketing, retailer relationships, retail sales programs ...

PHD retains $300m Gap global media account

The US-based clothing retailer called a procurement-led review of its business in May . PHD has held the estimated 30m pan-European Gap account since January 2007 when it pitched against ... Navy business in the US. The retailer has around 2,700 stores in the US including its Old Navy ...

Breakthrough Breast Cancer hunts agency for 2011 campaign

Cancer t-shirts, sold through major retailers. In the UK M S, River Island, Warehouse, Topshop, Coast ...

Very.co.uk launches Christmas ad to promote its sale

Very.co.uk, the online retailer, is launching a TV ad to promote its half-price sale in the run.... The online retailer appointed VCCP to its ad account in June last year, following the retailers rebrand ...

Harvey Nichols launches satirical online video

The 60-second video, created by DDB UK and launching today (15 December), unveils small dogs as the must-have accessory this Christmas. The video, hosted on YouTube, will be sent to Harvey Nichols customers and suppliers and will also feature on the retailer s site. The video, entitled "not just ...

EBay and BBH part company after marketing changes

The agency claims it has mutually parted ways with the online retail giant although a termination date has not been finalised. The agency picked up the business in April last year following a final pitch against Fallon and French agency, Legg. The review was called following eBay's decision ...

Top 10 best celebrity ads 2010

In the price-obsessed world of electronics retail, the arrival of C-3PO and R2-D2 at a store to play ...

Nokia launches global campaign for N8 smartphone

The campaign, created by Inferno, will launch across 20 countries including the UK, China, India, Brazil and Vietnam. Spanning across retail, digital, social media and outdoor, the campaign introduces Nokia s new strapline: Many Gifts, not One. The ads aim to showcase the brand's phone multi ...

Robson Brown ceases trading

client, the bed retailer Dreams , to Publicis Groupe media agency Starcom after a competitive pitch ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.