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Facebook ad prices rise as brands ramp up campaigns

19 Jul 2011 | by Sarah Shearman

in Facebook campaigns decreased cost per acquisition by 32%. Retail gets the best click-through rates ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

Generation why?

25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London

the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

23 Feb 2001

's retail-dominated client list. At the end of his first full year in the hotseat, Hoare must have felt ... , the furniture retailer, Hoover, Thames Water, Emap's travel websites and the agency's rebuilt relationship ... with a fight on its hands to retain the creative assignment on the retailer's pounds 7.2 million account ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

23 Feb 2001

's retail-dominated client list. At the end of his first full year in the hotseat, Hoare must have felt ... , the furniture retailer, Hoover, Thames Water, Emap's travel websites and the agency's rebuilt relationship ... with a fight on its hands to retain the creative assignment on the retailer's pounds 7.2 million account ...

Co-op to get new national branding

12 Feb 2001

and undertaken by the Co-operative Commission, and could see underperforming regional retail outlets banned from ...

Co-op to get new national branding

12 Feb 2001

and undertaken by the Co-operative Commission, and could see underperforming regional retail outlets banned from ...

Rainey Kelly wins Boots TV launch

01 Dec 2000 | by JENNY WATTS

-venture health and beauty channel from Boots and Granada Media - the first alliance of its kind between a retail...Rainey Kelly Campbell Roalfe/Y&R has won the pounds 10 million launch account for the joint-venture health and beauty channel from Boots and Granada Media - the first alliance of its kind between a retail giant and a media company. Rainey Kelly won the business without a competitive pitch ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

24 Nov 2000 | by ANDY FRY

retailers are factors that play heavily on the publishers' minds, she suggests. Sohnius believes the demands ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

24 Nov 2000 | by ANDY FRY

retailers are factors that play heavily on the publishers' minds, she suggests. Sohnius believes the demands ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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