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Smartphone advertising: form, functionality and brand

can we learn? If we layer on the phone advertising from retailers, network providers and content ...

Brother UK takes products down Route 66

and a dedicated Facebook campaign, as well as point-of-sale activity in retailers, including Staples ...

Selling phones to youths in an austere market

's fastest-growing independent mobile phone retailer, almost doubled its share of the pay-as-you-go market ... 's a strategy that's not been without critics, who predicted the retailer would suffer by not moving ...

Phones4U to sponsor Harry Hill's TV Burp

audience love him!" Last year the mobile retailer sponsored Channel 4's 'Hollyoaks' and Sky 1's talent ...

Nokia launches global campaign for N8 smartphone

The campaign, created by Inferno, will launch across 20 countries including the UK, China, India, Brazil and Vietnam. Spanning across retail, digital, social media and outdoor, the campaign introduces Nokia s new strapline: Many Gifts, not One. The ads aim to showcase the brand's phone multi ...

A newly converged world

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

Generation why?

the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...

Stuart Pearce and Kelly Brook star in Sony trade-in ads

agencies were awarded the joint below-the-line retail marketing account last August, when Sony was running ...

Euro RSCG scoops £13m Comet brief

LONDON - Comet, the Kesa Electricals-owned electronics retailer, has appointed Euro RSCG London.... The electronics retailer recently announced a fall in sales of 3.9% during the Christmas period. ...

And in the real world... Cadbury, Dubai, Online spending and more

predicted for today. The first or second Monday in December is usually the busiest for internet retailers, with today being dubbed "Cyber Monday" by retail experts at Which? Shoppers who browsed the shops over ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.