'Don't underestimate the power of Google' to drive growth, says Sorrell
28 Oct 2011 | by Arif Durrani
, particularly in retail... Google, actually, is probably the biggest media owner now in the UK in one way ...
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Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
on live briefs that will be taken all the way to production. Craig Inglis, the retailer's marketing ...
Oxfam ads showcase vintage clothes
18 Jan 2011 | by Sara Kimberley
launched the UK's first online vintage charity shop. Sarah Farquhar, Oxfam's head of retail, said ... them as a credible, authoritative retailer for vintage clothes was a relatively easy one." ...
Very.co.uk launches Christmas ad to promote its sale
16 Dec 2010 | by Sara Kimberley
Very.co.uk, the online retailer, is launching a TV ad to promote its half-price sale in the run.... The online retailer appointed VCCP to its ad account in June last year, following the retailers rebrand ...
Harvey Nichols launches satirical online video
15 Dec 2010 | by Sara Kimberley
The 60-second video, created by DDB UK and launching today (15 December), unveils small dogs as the must-have accessory this Christmas. The video, hosted on YouTube, will be sent to Harvey Nichols customers and suppliers and will also feature on the retailer s site. The video, entitled "not just ...
M&S features Minogue and Kay in Christmas campaign
02 Nov 2010 | by Mark Banham
Emmerdale. The high-street retailer will also launch a dedicated Christmas microsite to help guide ...
Argos launches humorous walrus ad
08 Sep 2010 | by Sara Kimberley
you choose." The business, the UK's largest general goods high-street retailer, is currently holding a review of its digital account. The retailer appointed AAR to handle the pitch. ...
National Lottery to launch TV scratchcard spot during X-Factor
20 Aug 2010 | by Mark Banham
." He added: "As with all of our TV-advertised games, National Lottery retailers will also be displaying ...
BT ad starring Michael Owen to launch during Coronation Street
01 Jul 2010 | by Arif Durrani
. Matthew Dearden, marketing director BT Retail, said: "We are proud and excited to bring our customers ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
