Media agencies predict spend in the final quarter is likely to be up by around 7 per cent when compared with 2010. It is understood that the boost has been driven by national airtime spot revenue and that strong spend from sectors such as retail, finance and motors has replaced money the Government has spent ...
investment in the platform translates to sales. There is, though, research showing that retail has the best ... , whereby retailers such as Starbucks can provide location-based offers. One media agency head of planning ...
research and retail. Reaching, as we do, an ultra net worth readership (even those who aren't currently ...
- particularly important to Hayes given that the company no longer has a mass-market presence on a key retail day ...
Speaking in a panel session at the Royal Television Society Cambridge Convention, Hazlitt said advertisers were not fulfilling the potential of what television can offer today by way of audience engagement. Drawing on the success of retailer Argos' recent bespoke spot during ITV soap Emmerdale to reference a ...
for the unglamorous role of managing director at Menzies Distribution, part of the John Menzies retail group, based ...
, record labels and regional retailers. Instead, media entrepreneurs (and those with itchy feet) decided ...
, the AMV managing partner , says. "We had to prove it, to challenge behaviour and the retail trade, hence ...
The OMC said that a boost in spend on digital and retail point-of-sale formats was mitigated by tough comparisons in the roadside sector. Digital revenues were 29.8 million during the quarter, a ... -of-sale and retail formats increased by 2.9 per cent. Outdoor's biggest spenders came from a range of sectors ...
and its elegiac homage to the joys of local retail opportunities in the UK, but instead to name ... relatively easy option. - The best advertising prospects for local TV will be local retailers ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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