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Is Saturday key for brands?

24 May 2012

depends on clients and what they are looking to achieve. Retail advertisers will always focus their spend in the run-up to Saturday and on Saturday itself - the key retail day. This is core for a retail message ...

Two decades of tuning in to commercial radio

24 May 2012 | by Maisie McCabe

on live briefs that will be taken all the way to production. Craig Inglis, the retailer's marketing ...

Wickes rolls out first social media campaign

18 May 2012 | by Sarah Shearman

Wickes, the DIY retailer, has made its first foray into social media with the launch of a Facebook...the mainstay of Wickes' marketing mix, but the retailer has been expanding its digital marketing ...

Is top Trinity job impossible?

17 May 2012 | by Alasdair Reid

footfall to retailers, for instance. "We need a uniform platform (embracing standardised editorial ...

Sara Cremer takes MD role at Redwood

10 May 2012 | by Nick Batten

of retail and business development. Paul Kurzeja and Clare Hersey have been appointed to the roles ...

How can barter add value to your media budget?

22 Mar 2012

companies to financial services brands. At Miroma, our clients include a high-street retailer, an events ...

Clear Channel Outdoor Planning Awards shortlist revealed

20 Mar 2012 | by Staff

and Retail, Carat/Posterscope BSkyB, Sky, Long Term Holding, IPM/MediaCom Coca-Cola, Coke Zero, Tasting ...

Commercial TV and radio remain strong in Q1

14 Mar 2012 | by Arif Durrani

in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...

TV growth outperforms advertising market

08 Mar 2012 | by Maisie McCabe

that saw the highest adspend were retail, entertainment and leisure and finance. Procter Gamble spent ...

M&S and Sainsbury's buck consumers' indifference to brands

02 Mar 2012 | by Maisie McCabe

and MPG that placed Marks & Spencer and Sainsbury's in the world's top 10 "meaningful" retail brands....of strategy Kate Cox said although people in the UK believe retail has a significant impact on their quality of life, most retailers are not seen as contributing to "personal wellbeing". Havas Media's Meaningful ... that retail is the highest performing sector in the UK, beating the IT and consumer electronics sector (second ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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