M/SIX eager to be a 'proper big media business'
19 Apr 2012
with big, fast-moving businesses - in telecoms, banking, retail and media - and this latest win ...
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Russell Davies: The stack mentality makes marketers' lives more difficult
26 Apr 2012 | by Russell Davies
or retailers in Southern Scotland and Northumberland why they never saw your ads, and you would buy a slightly ...
Could mobile be sold better?
29 Mar 2012
story being driven by new sectors. For the first time, retail is among the top-spending mobile ... -of-sale and retail transaction platform. And yet, it seems, there's no pleasing some people. Last week, it wasn ... such as retail, will ultimately benefit mobile advertising by helping to unlock its full potential," he suggests ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...
Carat lands £6.7m CSL media account
16 Feb 2012 | by Katherine Levy
Carat has won the £6.7 million media planning and buying account for the furniture retailer CSL.
Specsavers launches £39m media contest
26 Jan 2012 | by Katherine Levy
, though the retailer also stocks designer glasses. ...
Media Agency of the Year: PHD
15 Dec 2011
, despite the loss of the 50 million Royal Bank of Scotland/NatWest retail banking media account, proudly ...
Carat lands £23m Wickes media business
13 Dec 2011 | by Katherine Levy
Wickes, the home improvement retailer, has appointed Carat to handle its £23 million media planning...The retailer kicked off a review in October and midway through the process the Incumbent MEC withdrew, leaving Carat to battle with Walker Media for the business. Wickes marketing director, Rob Murray, and the brand director, Tony Holdway, led the process. It is understood that the contract ...
Trinity seeks shop for website launch
08 Dec 2011 | by Sara Kimberley
"difficult trading conditions" as a result of falls in public sector advertising, tax increases, weak retail ...
Are targeted ads the future?
08 Dec 2011 | by Alasdair Reid
Experian and retail partners about combining data to enhance segmentation. Initially, the system will only ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
