to remove filtersSpecsavers launches £39m media contest
26 Jan 2012 | by Katherine Levy
, though the retailer also stocks designer glasses. ...
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How can magazines mix digital and commerce?
09 Feb 2012 | by Rebecca Miskin and Zoe Bale
and personalised shopping and transactional experiences. What about the competition from retail brands acting more like magazines? The trend for retailers to move into the magazine space demonstrates the continued demand for quality editorial content, but while retailers always seek to sell in environments ...
The Year Ahead for ... Outdoor
12 Jan 2012 | by James Copley
and newer entrants. Many are in high-value retail locations, but there are also a growing number of iconic ... as sites become capable of integrating more fully with social media, mobile and online display, retail ...
Media agencies cautiously predict a flat Q1 for TV
06 Jan 2012 | by Maisie McCabe
. Although some retailers are going to have a tough year new advertisers are coming into the market ...
Media Agency of the Year: PHD
15 Dec 2011
, despite the loss of the 50 million Royal Bank of Scotland/NatWest retail banking media account, proudly ...
Carat lands £23m Wickes media business
13 Dec 2011 | by Katherine Levy
Wickes, the home improvement retailer, has appointed Carat to handle its £23 million media planning...The retailer kicked off a review in October and midway through the process the Incumbent MEC withdrew, leaving Carat to battle with Walker Media for the business. Wickes marketing director, Rob Murray, and the brand director, Tony Holdway, led the process. It is understood that the contract ...
Trinity seeks shop for website launch
08 Dec 2011 | by Sara Kimberley
"difficult trading conditions" as a result of falls in public sector advertising, tax increases, weak retail ...
All About ... Online movie services
08 Dec 2011 | by Alasdair Reid
was acquired by the online retail powerhouse Amazon - a move that many felt signalled the likelihood ... for their customers. - In fact, this arguably gives LoveFilm an edge. Amazon has revolutionised retail precisely ...
Are targeted ads the future?
08 Dec 2011 | by Alasdair Reid
Experian and retail partners about combining data to enhance segmentation. Initially, the system will only ...
Radio industry launches 'Let It Live' digital radio campaign
02 Dec 2011 | by Maisie McCabe
by brand identity agency Lambie-Nairn and will be used by manufacturers and retailers in their own ... manufacturers, vehicle manufacturers and retailers will rightly point to the excellent functionality, benefits ...
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