Bolt becomes Branson in Virgin Media speed spoof
13 Jan 2012 | by Sara Kimberley
was by Fifty6. The campaign will also run across press, outdoor, social, retail and online. It will be among ...
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Harvester introduces 'junior chef' ads
07 Mar 2012 | by Ed Owen
Restaurant brand Harvester has launched a TV, digital, social media and retail campaign showing a
SapientNitro: Idea engineering
29 Jun 2011 | by Nigel Vaz, Sapientnitro
minutes after an event. High-street retailing is another area that is undergoing major change. Ten ... mechanic, but a change to ice-cream selling that blurred the lines between sales, marketing, retail ...
G2: Data at the core
29 Jun 2011 | by Tim Hipperson and Stefan Kniess, G2
-of-mouth - a public "check-in". We have already seen retailers experiment with deals that entice customers ... communicating directly with retailers. Likes, shares, recommendations and check-ins are exchanged for monetary ... system in social games and virtual goods, is an area for massive digital retail growth. If customer trust ...
Harvey Nichols launches satirical online video
15 Dec 2010 | by Sara Kimberley
The 60-second video, created by DDB UK and launching today (15 December), unveils small dogs as the must-have accessory this Christmas. The video, hosted on YouTube, will be sent to Harvey Nichols customers and suppliers and will also feature on the retailer s site. The video, entitled "not just ...
How to measure true engagement
15 Oct 2010 | by Ol Janus, EHS 4D Discovery
, there are many opportunities for all those TV retailers and manufacturers out there to tempt, engage and persuade ... and colleagues via social networks and read product reviews. I stand in retail outlets, connect via mobile ...
Nike and Foot Locker kick off celeb-packed Air Max campaign
12 Aug 2010 | by Sara Kimberley
is in its integration across all aspects of the consumer experience from retail, to digital, to advertising ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
