to remove filtersMedia Perspective: Instead of looking for predictions, see what's going on now
11 Jun 2010 | by Russell Davies, russell@russelldavies.com
distribution channels and the power of retail. Or - if you want something about the way people are using ...
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Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...
Birds Eye puts Glue in charge of digital
06 May 2010 | by Matt Williams
LONDON - The frozen-food retailer Birds Eye has handed its consolidated UK digital advertising
Sainsbury's appoints Dare to digital ad business
29 Apr 2010 | by Kate Nettleton
The agency will now take on responsibility for all the online strategy and digital advertising communications for the supermarket with a view to bolstering its online presence. In light of increasing investments in online marketing by other retailers, Sainsbury's is looking to boost its marketing investment ...
Online display ads fall for the first time in nine years
31 Mar 2010 | by Sara Kimberley and Arif Durrani
Measurement Company (UKOM) and Nielsen, retail and consumer goods categories have leapt forward to become ... spectacular growth. And with sectors such as retail and consumer goods increasing their spending ...
Kylie Minogue fronts Breakthrough Breast Cancer campaign
29 Mar 2010 | by Matt Williams
initiative, Breakthrough Breast Cancer has also partnered with major British retailers including Marks ...
Agencies line up for Play.com ad review
25 Mar 2010 | by Joe Thomas
LONDON - Play.com has called a review of its advertising account, as the online retailer looks.... The retailer has traditionally used mar keting to highlight its price propositions. Founded in 1998, Play.com claims to be the UK's third most-visited online retailer. In recent years, it has diversified its ...
Littlewoods reviews £7 million search marketing account
04 Feb 2010 | by Sara Kimberley
of total retail sales in the UK. Shoppers in the UK spent 38 billion online in 2009, an average of 1,102 per shopper, according to the Centre for Retail Research. Littlewoods, which is owned by Shop Direct ... year, the retailer launched campaigns for both brands. Littlewoods' Christmas ad promoted the fact ...
Teletext Holidays seeks advertising agency
28 Jan 2010 | by Matt Williams
retail outlets inside Tesco stores over the next two years. Last year, CHI launched a 4 million ...
Mother lands advertising account for ASOS
07 Jan 2010 | by Kate Nettleton
LONDON - Online retailer ASOS is ramping up its advertising activity, appointing Mother as its...first brief will see the agency produce a series of idents promoting the online retailer's sponsorship ... , one of the fastest growing internet fashion retailers, reported record sales last year, with its total ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
