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Facebook ad prices rise as brands ramp up campaigns

in Facebook campaigns decreased cost per acquisition by 32%. Retail gets the best click-through rates ...

A newly converged world

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

Generation why?

the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

's retail-dominated client list. At the end of his first full year in the hotseat, Hoare must have felt ... , the furniture retailer, Hoover, Thames Water, Emap's travel websites and the agency's rebuilt relationship ... with a fight on its hands to retain the creative assignment on the retailer's pounds 7.2 million account ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

's retail-dominated client list. At the end of his first full year in the hotseat, Hoare must have felt ... , the furniture retailer, Hoover, Thames Water, Emap's travel websites and the agency's rebuilt relationship ... with a fight on its hands to retain the creative assignment on the retailer's pounds 7.2 million account ...

Rainey Kelly wins Boots TV launch

-venture health and beauty channel from Boots and Granada Media - the first alliance of its kind between a retail...Rainey Kelly Campbell Roalfe/Y&R has won the pounds 10 million launch account for the joint-venture health and beauty channel from Boots and Granada Media - the first alliance of its kind between a retail giant and a media company. Rainey Kelly won the business without a competitive pitch ...

HOTLINE

, the pounds 5 million-billing agency whose clients include UniChem and Chaplins, the furniture retailer. Peter ...

CAMPAIGN-I: BlueCarrots enlists internet clients for its MailWinner tool

at affiliated retailers. The internet reward scheme is also launching a pounds 500,000 press, tube and radio ...

CAMPAIGN-I: BlueCarrots enlists internet clients for its MailWinner tool

at affiliated retailers. The internet reward scheme is also launching a pounds 500,000 press, tube and radio ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.