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A newly converged world

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

Generation why?

the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...

Publicis Groupe and Microsoft form mobile marketing partnership

industry verticals: luxury, retail, entertainment, automotive, travel and financial services. The deal ...

Tesco calls review of digital ad roster

The retailer has contacted creative agencies, asking for credentials in digital advertising, and has indicated that ?it is planning to add to its roster. Ruby, the direct and digital arm of its advertising agency The Red Brick Road, and the full-service digital agency Harvest Digital are already ...

GT to handle digital TK Maxx business

-street retailer TK Maxx....TJX Europe, the owner of the discount clothing retailer, called a pitch for the digital account in July. TK Maxx had no incumbent digital creative agency in place, but had previously worked with Quantum Maze. Four agencies, including GT, pitched for the business. It is understood that GT ...

Pedigree appoints Tequila for digital

. The initial work will involve web design and e-CRM, but the account will also span e-commerce, retail ...

Pet brand Pedigree in digital overhaul

A number of undisclosed digital agencies pitched for the business last week. Pedigree is expected to decide on a new agency at the end of this week. The digital account spans ?e-commerce, retail work, strategy, advertising, digital content and social networking. The pet brand is expected ...

Ann Summers launches viral competition

The lingerie retailer has created a website, www.viralacademy.co.uk, where creative, media or digital agency creatives can submit ideas in response to live briefs. The company will post up to four briefs per year with production budgets of up to 25,000. The winning team and agency will produce a ...

McDonald's shapes up for digital review

for the fast-food retailer said: We are in the middle of reviewing our digital strategy, but we have not yet ...

Nestle hires Mather for top-secret drinks launch

The company is understood to have entered into a licensing deal with Nestl as it plots a retail launch of its Natural Born Juice range in the UK. Mather beat an undisclosed number of agencies in a pitch to handle the task. The agency declined to comment on the appointment, and a spokesman for Nestle ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.