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Heathrow runs family-friendly Easter campaign

14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

," to demonstrate the family friendly services at the airport, alongside its retail offering. The campaign runs ... the introduction of new trains, staff uniforms, and a new brand identity. The airport will support its retail ... for their onward journeys." "Heathrow has the highest retail sales of any airport in the world, as our latest ...

Ted Baker launches pop-up customer illustration studio

09 Mar 2012 | by Sarah Shearman

Ted Baker, the high-street fashion retailer, is offering customers their own digital fashion

Harvester introduces 'junior chef' ads

07 Mar 2012 | by Ed Owen

Restaurant brand Harvester has launched a TV, digital, social media and retail campaign showing a

WPP's Quisma launches in the UK

27 Feb 2012 | by Maisie McCabe

Quisma specialises in performance-based online activity and works with advertisers such as e-retailers and direct-sales focused companies by selling them sales outcomes, rather than views, as with a normal media agency. In her role Edwards will be charged with establishing Quisma as a leader in the performance ...

Bolt becomes Branson in Virgin Media speed spoof

13 Jan 2012 | by Sara Kimberley

was by Fifty6. The campaign will also run across press, outdoor, social, retail and online. It will be among ...

The Year Ahead For ... Digital

12 Jan 2012 | by Daniel Bonner

wastefully pricey media slot if, when you next visit the associated retail environment, the assistant is rude ... mobile phone that transforms and democratises the retail experience for you, your friends and millions ... the retail experience in-store. Mobile commerce defined and inspired by the music you listen to and where you ...

Harvey Nichols offers antidote to the 'walk of shame'

06 Dec 2011 | by Matthew Chapman

Retailer Harvey Nichols has launched a tongue-in-cheek "walk of shame" viral as part of its...the retailer, "has everything you need to walk home with your glamorous head held high". Harvey Nichols ... Valli, Nina Ricci and Chrisopher Kane. The retailer says it also has extras to help the morning ...

Is Facebook finally digging advertisers?

13 Oct 2011 | by Katherine Levy

investment in the platform translates to sales. There is, though, research showing that retail has the best ... , whereby retailers such as Starbucks can provide location-based offers. One media agency head of planning ...

Is digital ad inflation a pain?

28 Jul 2011 | by Alasdair Reid

There's an old joke in the retail trade about Tesco being unpopular with customers because of the queues - and, indeed, success always drags its own sorts of problems in its wake. For the seller, they tend to be rather nice problems (for a while, at least); but for the buyer, they soon seem to feel like ...

From fad to failure: why size does not ensure success

28 Jul 2011 | by David Patton

" brands, everyone from retailers to banks, insurers and broadcasters rushed to build portals that would ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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