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Harvester introduces 'junior chef' ads

Restaurant brand Harvester has launched a TV, digital, social media and retail campaign showing a

Harvey Nichols offers antidote to the 'walk of shame'

Retailer Harvey Nichols has launched a tongue-in-cheek "walk of shame" viral as part of its...the retailer, "has everything you need to walk home with your glamorous head held high". Harvey Nichols ... Valli, Nina Ricci and Chrisopher Kane. The retailer says it also has extras to help the morning ...

M&S appoints SapientNitro to boost web sales

The agency, which won the brief after a pitch, will work with M S until its new site is fully operational in 2014. The retailer s relationship with its digital agency LBi will continue. However ... by 2014. The retailer will take full ownership of the platform, as well as its customer data, which ...

PAA snares Wickes digital and DM task

Wickes, the DIY retailer, has appointed Partners Andrews Aldridge to its CRM account....The agency won the pitch, which kicked off in January, in a final shoot-out against Proximity London. The business was previously handled in-house. The appointment does not affect the retailer's creative account with MWO, which has handled the business since 2008. PAA will be responsible ...

Harvey Nichols launches satirical online video

The 60-second video, created by DDB UK and launching today (15 December), unveils small dogs as the must-have accessory this Christmas. The video, hosted on YouTube, will be sent to Harvey Nichols customers and suppliers and will also feature on the retailer s site. The video, entitled "not just ...

Homebase hunts social media shop

Homebase, the homes and garden superstore retailer, is looking to appoint its first agency...The retailer is holding a pitch for the new account, through the AAR, which will involve Leo ... into Gardening. The site, through which consumers can buy items from the retailer, aims to encourage people ... . Homebase and Argos are part of the Home Retail Group. ...

Argos calls pitch for digital advertising brief

Argos, the UK's largest general goods high-street retailer, has called a pitch to find an agency

Fashion site My-Wardrobe on the hunt for digital agencies

My-wardrobe.com, the online fashion retailer, is on the hunt for international digital agencies...The retailer's UK marketing will continue to be handled in-house, but the brand has confirmed ... markets are 'culturally specific'. It is unclear at present what the retailer's marketing budget ... as an accessible luxury retailer, My-Wardrobe.com launched in 2006 and is currently gearing up for its biggest ...

Mamas and Papas appoints Mullen for global push

she was awaiting the arrival of her first daughter. The own-label retailer and wholesaler operates ...

Specsavers launches Das Boot viral campaign

, was devised by the optician retailer's in-house agency, Specsavers Creative, and used the text 'Goal line ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.